To keep up with the digital world, Mastercard is removing their name from the logo as part of a “reinvention” of the brand.
As a company following the digital updates so well that they even adapt the biometric fingerprint verification, Mastercard evolves their logo once again. The company revealed at the Consumer Electronics Show that it would drop the “Mastercard” name below the red and yellow interlocking circles in “select contexts”, such as at digital and physical retail locations and major sponsorship properties. However, the overlapping circles will add it to a growing list of brands identified by a symbol.
Here’s Mastercard’s complete logo evolution:
Raja Rajamannar, chief marketing and communication officer atMastercard, said,
With more than 80% of people spontaneously recognising the Mastercard symbol without the word ‘Mastercard’, we felt ready to take this next step in our brand evolution.
Mastercard logo has had 8 iterations since its creation in 1966, with the interlocking circles launching in 1968 and the red and yellow scheme appearing in 1990. The most recent redesigns, including the latest change, have come from design agencyPentagram,starting in 2016.
Partner at Pentagram, Michael Bierut said,
We live in a time where, increasingly, we communicate not through words but through icons and symbols. Mastercard’s two interlocking circles have always represented their commitment to connecting people. Now, that commitment is given greater presence by Mastercard’s status as a symbol brand.
Reinvention, modernization, catching up with the “post-text” era, yields of the digital age… However, don’t you think removing the company’s own name’s a bit too far?
Asena Arica is an experienced Brand Manager with a demonstrated history of working in the advertising, hospitality and editing industry. She is skilled in strategy, magazines, marketing, advertising, fashion and social media. Asena is a strong business development professional with an honored graduate focused in Advertising from Istanbul Bilgi University, also previously educated in Koc University International Relations.
Based on the provided search results, here is a comprehensive site audit checklist:
Domain Factors
Domain Name: Verify the domain name and its registration details.
Domain Age: Check the domain age and its impact on SEO.
Domain History: Review the domain’s history, including any previous owners or notable changes.
Other Domain Factors: Evaluate other domain-related factors, such as domain extensions, subdomains, and parked domains.
Page-Level Factors
E-A-T: Assess the expertise, authoritativeness, and trustworthiness of the content creators.
Headlines: Review headlines for relevance, accuracy, and optimization.
Keyword Cannibalization: Identify and address potential keyword cannibalization issues.
User Engagement: Evaluate user engagement metrics, such as bounce rates and time on page.
Content Length: Assess the optimal content length for each page.
Content Factors
Schema Markup: Verify the presence and accuracy of schema markup.
Site Architecture: Review the site’s architecture and navigation.
Organic Click-Through Rate (CTR): Evaluate the CTR for each page.
Content Organization: Assess the organization and hierarchy of content.
Technical SEO Factors
Crawlability: Verify that the website is crawlable by search engines.
Indexing: Check the website’s indexing status and identify any issues.
Robots.txt: Review and optimize the robots.txt file.
Sitemaps: Verify the presence and accuracy of sitemaps.
Image Optimization: Evaluate image optimization, including file names, alt tags, and compression.
Website Updates: Monitor ongoing website changes and identify potential issues.
Link Profile Audit
Link Acquisition: Evaluate the quality and relevance of incoming links.
Link Disavowal: Identify and disavow toxic or spammy links.
Link Building: Assess the website’s link building strategy and opportunities.
On-Site Technical SEO Factors
Page Speed: Evaluate page speed and optimize for faster loading times.
Mobile-Friendliness: Verify mobile-friendliness and ensure a responsive design.
SSL Encryption: Check the presence and configuration of SSL encryption.
Additional Tips
Regular Website Audits: Schedule regular website audits to identify and address issues proactively.
Professional SEO Tools: Utilize professional SEO tools, such as Ahrefs or Semrush, to streamline the audit process.
By following this comprehensive site audit checklist, you’ll be able to identify and address various technical, content, and link-related issues, ultimately improving your website’s SEO and search engine rankings.
EXPLANATION OF TERMS USED AS IN VIDEO ABOVE;
My Site Audit Checklist explaining the following steps I will analyze this service is requested.
Robots.txt Explanation: A search engine bot views the Robot.txt file before crawling a site. It gives directives on how to crawl (or not crawl) the website. For one, it contains instructions about folders or pages to omit and other critical instructions. As a good practice, it should also link to the XML sitemap so the bot can find a list of the most important URLs.
XML sitemap Explanation: Live list of all the pages on the sites; best practice for Google to maintain a record of pages on the site.
HTTPS Explanation: For “secure” sites, Google Chrome shows if a site is “secure” or “https” with green lettering a lock image in the address bar.
Mobile Friendly Explanation: More than 50% of searches come from mobile and Google takes how the website looks on mobile into consideration.
Page Speed Explanation: Google has found searchers prefer fast websites. Page speed improvements can lead directly to improved visibility on Google.
SEO Tag Health Check Explanation: A series of “tags” should appear in the section of the website so that Google can properly “index” the website. These include: title, description, canonical, robots.
Crawling Explanation: Google crawls the web with bots, executing links. It’s important to code the site in a way to make the content accessible. Overuse of JavaScript, broke links, or requiring user action to reveal content are some of the ways that disrupt crawling.
Rendering Explanation: How Google displays the content on the site.
Indexing Explanation: Once Google crawls and discovers pages it stores them in its index.
On-Page Optimization Explanation: The extent that the site utilizes keywords in key on-page areas, like meta and header tags, and content. Keyword research is a prerequisite to this step so you know what you’re targeting.
Relevance Explanation: Supporting content on category pages help searchers learn more about the product and help choose the best available product for their needs. Consider the user experience of the person coming in from the targeted keywords.
Schema.org Explanation: Code that gives semantic meaning to the content, e.g. a telephone number, or a “product.” In certain instances Google uses this code to enrich a search listing with Star ratings, event info, etc.
Faceted Navigation Explanation: For catalog sites, how filter/sort functions are presented.
Accessibility Explanation: Alt images, text not images, progressive enhancement principles.
Authority Content Explanation: Content that helps build authority on the topic. Targeted “how to” “best” or “tips” content. Attract searchers during all phases of the “customer journey.” For catalog sites, how filter/sort functions are presented.
Accessibility Explanation: Alt images, text not images, progressive enhancement principles.
Authority Content Explanation: Content that helps build authority on the topic. Targeted “how to” “best” or “tips” content. Attract searchers during all phases of the “customer journey.”
This decision tree describes how to use the alt attribute of the element in various situations. For some types of images, there are alternative approaches, such as using CSS background images for decorative images or web fonts instead of images of text.
During your research into website design and development, you might have come across two terms used to describe types of websites: “static” and “dynamic.”
If you’re building your own website, opting for a static or a dynamic website is one of the first major decisions you’ll need to make, since it will determine how your web pages are stored and delivered to visitors in their browsers.
When you use WordPress to write content and publish them online, you usually heard the term WordPress permalinks. This term is critical to learn from the SEO point of view for every user. This is commonly known as a link that helps you to reach a specific section of the content.
In this post, we try to bring you Complete comprehensive content about WordPress Permalinks. What are they? How do they Work? How should you implement them? And any more. But before getting into deep, let us know What WordPress Permalinks actually are?
How to Create a Website – An Easy, Step-by-Step Guide for Beginners. Starting your very 1st website or helping someone? websitesetup.org has some great walkthroughs for domain, hosting & CMS!
How to Start an Online Store – Guide for Creating an Online eCommerce Site. In 2022, starting an online store is easier than ever.
A few decades ago, creating a website wasn’t an easy task, especially for someone who wasn’t tech-savvy and didn’t know how to code. Nowadays, however, anyone with a computer and internet connection can launch an eCommerce business within a matter of minutes, all thanks to modern tools and website builders.
You’ve thought about it every year. You’ve gone over countless online business ideas in your head and imagined what your life would be like if you could quit your job and generate money on the internet.
You could travel the world with ease, create a comfortable lifestyle for yourself and your family, and achieve financial freedom. You could finally escape the constraints of the 9-5 lifestyle and own your time completely.
But then, what happens? Usually, you spend some time considering the ideas but ultimately resort back to your comfort zone.
Cryptocurrency, or “crypto” hit the headlines in 2009, when Bitcoin launched, but its origins can be traced back to the 1980s, when it was called cyber currency. An American cryptographer called David Chaum invented digital cash, which relied on cryptography to secure and verify transactions, but the requisite protocols and software that would facilitate a true digital currency did not begin to be developed until the 1990s. So what is cryptocurrency?
What is the legal framework in South Africa for cryptocurrency?
Bitcoin, Litecoin, Ethereum, Monero…what do they all have in common? They are all cryptocurrencies. You’ve probably heard of Bitcoin. Many people think Bitcoin and cryptocurrency are the same thing, but in fact Bitcoin is just one type of cryptocurrency. Cryptocurrency is a digital payment system that works outside of the banking system. It’s a peer-to-peer payment system that allows anyone anywhere to send and receive payments. Cryptocurrency payments are digital entries on an online database. Cryptocurrency is stored in a digital wallet and when you make a cryptocurrency payment, the transaction is recorded in a public ledger. Bitcoin was introduced in 2009 by an anonymous developer and it has since become the most well-known cryptocurrency in the world. It has inspired the development of other cryptocurrencies, such as the ones named above.
An easy Step by Step Guide how to add a Blog Post to your blog page on your website. It’s really easy once you’ve done it a couple of times. A skill worth acquiring for the success of your business online. Share your knowledge, learn how to blog here & read about much more.
Google’s automated ranking systems are designed to present helpful, reliable information that’s primarily created to benefit people, not to gain search engine rankings, in the top Search results. This page is designed to help creators evaluate if they’re producing such content.
“I want to own my website” Sooner or later, every web design company needs to address this request. Simple as it sounds, it really is complicated. A website is built with many assembled parts and you may be surprised to learn who legally owns each part.
The following website terminology is a guide of what you really own and what you’re really just leasing.
Web Server – You Don’t Typically Own This
The computer running the Web Server Platform that hosts your website.
For most, hosting services opens a new window. The data center owns your web server and leases it to you or your web vendor.
Obviously, you will own your website server if you purchase one, but this is usually cost prohibitive to maintain.
Web Server Platform – You Don’t Own This
This is the system software running on the server. Common examples include LAMP (Linux Apache MySql PHP), Windows IIS + ASP.NET, and Microsoft SQL Server.
You will never own this.
Content Management System (CMS) – You Don’t Own This
A Web Application that is used to manage the administration of content for your website. Examples include WordPress, Drupal, and Shopify.
You only own your CMS if you author your own source code and wrote it yourself. This is common to all software. Unless you’re a software company, you don’t own any software on any computer.
The CMS (and all software) is owned by the respective creators and licensed to you.
Custom programming written on top of a Website Platform might be something you can own. This gets complicated with Open-Source platforms due to the GNU General Public License.
Database Software – You Don’t Own This
Common examples include MySql, Oracle, Microsoft SQL Server, Microsoft Access.
You will never own the actual database.
You own your website data and content stored in the database if you author it.
Source Code (other custom programming) – You Don’t Typically Own This
The programmed code created in the language of the Web Server Platform that contains the logic and connectors to other software running on the server. Source code may also communicate with outside integrated system servers. The source code will generate the HTML/CSS/Javascript for the browser to render to your screen.
You will own your website source code if you or your employee authors it.
Otherwise, it is owned by the creator and licensed to you.
“Work for hire” could be specified in the agreement to ensure you own the website source code upon completion and final payment of the project. This gets complicated with proprietary and Open-Source platforms due to Intellectual Property and the GNU General Public License.
“Control” of the source code is usually the critical concern with contracting custom development and is usually amenable by using an open-source platform.
HTML/CSS/Javascript – You Should Own This
HTML and CSS are the building blocks of almost all websites. It is a language that browsers understand. The Javascript is programming that may alter the HTML and CSS as one interacts with the website.
The website creator should provide an agreement giving HTML/CSS/Javascript ownership to you upon completion and final payment of the project.
Otherwise, unless you or your employees authored it, it is owned by the website creator and licensed to you.
Visual Design – You Should Own This
The combination of layout and presentable graphical assets like colors, photography and typography to create the user interface, images and videos, and readable content of the website. The HTML/CSS/Javascript will contain the information to display these assets so the browser can render the website on your screen.
The website creator should provide an agreement giving website visual design ownership to you upon completion and final payment of the project.
Otherwise, unless you or your employee created the designs, it is owned by the creator and licensed to you.
Text Content – You Own This
The formatted, readable, search engine indexable, copy and pastable website text that is rendered in the browser.
You will own your website text content if you or your employee authors the content.
Otherwise, the creator of the website is the legal “author” of the website text content.
The website creator should provide an agreement giving website content ownership to you upon completion and final payment of the project.
Photography – You Own This… If You Took The Pictures
The entire or part of a digitized photograph used on a website as either part of the logo, user interface, slideshow, gallery, video or other visual design asset.
You will own your website photography if you or your employee captures the photographs
Otherwise, you are only given a license to others’ photography. Keep a record of that license.
Browser – You Don’t Own This
A browser is the computer software we use to look at websites. Examples are Internet Explorer, Safari, Chrome, Firefox and Opera. A browser will display the rendered website which includes the HTML/CSS/Javascript and all visual design assets.
You will never own this.
Domain Name – You Don’t Own This Either. Surprised?
The Domain Name appears in the address bar of the browser. It is the humanly memorable, identifiable part of the website URL that is indexed by search engines, displayed in most marketing, and remembered as part of the brand.
You do not actually own a domain name even though you are a registered domain owner.
You have a contract with the domain registrar giving you “ownership” of the domain much like a contract with a telephone company for a phone number.
From Wikipedia: “…domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use.”
The Legal Reality of Owning a Website
You will never legally own the domain name, web server platform, CMS, web platform, database software, or language used to build your website.
You will usually never own the web server that hosts your website.
You are be granted a license to use the Intellectual Property of the website creator and/or the web platform used to build it.
Only if you program the website yourself or have a “work for hire” agreement, you will own the website source code.
If you author your own content, design the interface, take your own photographs, and create your own graphics, you will own all of the website “visual design” and content.
Own Your Website “Finished Assembled Work”
The website terminology that matters most is the “finished assembled work.” I define this as the HTML/CSS/Javascript, visual design, and the text content that is rendered by the Browser. The entirety of finished assembled work can be saved and stored by you, and can be rebuilt with any website platform. Look for contractual terms defining “finished assembled work” and stating you own the website “finished assembled work” upon completion and final payment of the project.
Article via: Barrett Lombardo, Co-Founder / Chief Operating Officer of Orbit Media Studios
Barrett Lombardo is the Co-Founder and COO at Orbit Media Studios. Barrett has been developing websites since 1995.
To keep up with the digital world, Mastercard is removing their name from the logo as part of a “reinvention” of the brand.
As a company following the digital updates so well that they even adapt the biometric fingerprint verification, Mastercard evolves their logo once again.
If you are an entrepreneur, it’s a fact that you are constantly on the quest to find new ways to grow your business and make connections that will contribute to the growth of your small business.
Networking is one of the oldest tricks in the book – but if done right, it can take you a long way on your journey to establishing successful business relationships.
Marketing is probably one of the most important key factors in growing your business. The modern era offers many avenues to explore when it comes to gaining and retaining clients, all whilst promoting your business and service offering. Social media platforms offer the opportunity to advertise and reach cold audiences, printed collateral allows your target market to get hands-on with your brand, and referrals mean prospective clients hear about you from those they trust.
An eCommerce store needs a formidable online presence—of which a good website and quality products are just the beginning. The real challenge lies in letting probable customers know that your brand exists amidst the digital racket. This is where search engine optimization (SEO) and social media marketing come in.
When a client asks, “Why aren’t we gaining more followers?” or “How do our social channels increase our revenue?” it’s a signal to revisit your social media goals.
Goals are no longer vanity targets like hitting 10,000 followers. They’ve become the foundation for meaningful results and client satisfaction. Whether it’s growing brand awareness, increasing website traffic, or boosting conversions, clear, actionable goals make it easier to prove the value of your agency’s work.
To design efficient and memorable logos in 2025, you need a blend of creativity and strategic thinking. As the trends and technologies in graphic design continue to evolve, understanding them is essential to staying ahead of the curve and delivering modern solutions created customary or by logo makers.
Women’s accessories sold by Shein, Temu and AliExpress contained toxic substances sometimes hundreds of times above acceptable levels, authorities in South Korea found. 144 products from the retailer were tested, and multiple products from all companies failed to meet legal standards. Seoul officials have asked for the products to be removed from sale.
We want to remind you of the importance of staying vigilant and avoid falling victim to phishing scams.
Phishing scams typically trick you into clicking on a link or attachment that either infects your machine with malware or directs you to a fraudulent page designed to steal your confidential account information.
Wondering how Google decides which reviews show up first in search results? Here’s a breakdown of the factors that determine “most relevant.”
Google does not show reviews based on chronological order but by “Most Relevant.” This is called dynamic review, as it is based on specific criteria. So, what criteria are used by Google to decide if a review is more relevant?
Top Factors
Length
Word count significantly impacts how relevant Google considers the review. Generally, the longer the review, the more relevant.
Keywords
When a customer uses the business’s name in the review, it can increase the relevancy of the review.
Specificity
Customers who tell their story or example with the product or service rank higher for relevancy than generic text.
Local
Customers who have done reviews in the local area in the past are more relevant than customers with no review history or customers who reside in a different location than the business.
Time
The more time that goes by, the less relevant the review.
Top Nonfactors
Likes
Unless the review becomes viral, the likes it receives will not impact the relevancy.
Responses from Owners
Even though it is considered good business, owners responding to reviews do not impact the relevancy of reviews.
Negative Reviews
Google does not rank negative reviews higher than positive reviews. They both rank on the criteria listed above.
This decision tree describes how to use the alt attribute of the element in various situations. For some types of images, there are alternative approaches, such as using CSS background images for decorative images or web fonts instead of images of text.
During your research into website design and development, you might have come across two terms used to describe types of websites: “static” and “dynamic.”
If you’re building your own website, opting for a static or a dynamic website is one of the first major decisions you’ll need to make, since it will determine how your web pages are stored and delivered to visitors in their browsers.
When you use WordPress to write content and publish them online, you usually heard the term WordPress permalinks. This term is critical to learn from the SEO point of view for every user. This is commonly known as a link that helps you to reach a specific section of the content.
In this post, we try to bring you Complete comprehensive content about WordPress Permalinks. What are they? How do they Work? How should you implement them? And any more. But before getting into deep, let us know What WordPress Permalinks actually are?
How to Create a Website – An Easy, Step-by-Step Guide for Beginners. Starting your very 1st website or helping someone? websitesetup.org has some great walkthroughs for domain, hosting & CMS!
How to Start an Online Store – Guide for Creating an Online eCommerce Site. In 2022, starting an online store is easier than ever.
A few decades ago, creating a website wasn’t an easy task, especially for someone who wasn’t tech-savvy and didn’t know how to code. Nowadays, however, anyone with a computer and internet connection can launch an eCommerce business within a matter of minutes, all thanks to modern tools and website builders.
You’ve thought about it every year. You’ve gone over countless online business ideas in your head and imagined what your life would be like if you could quit your job and generate money on the internet.
You could travel the world with ease, create a comfortable lifestyle for yourself and your family, and achieve financial freedom. You could finally escape the constraints of the 9-5 lifestyle and own your time completely.
But then, what happens? Usually, you spend some time considering the ideas but ultimately resort back to your comfort zone.
Cryptocurrency, or “crypto” hit the headlines in 2009, when Bitcoin launched, but its origins can be traced back to the 1980s, when it was called cyber currency. An American cryptographer called David Chaum invented digital cash, which relied on cryptography to secure and verify transactions, but the requisite protocols and software that would facilitate a true digital currency did not begin to be developed until the 1990s. So what is cryptocurrency?
What is the legal framework in South Africa for cryptocurrency?
Bitcoin, Litecoin, Ethereum, Monero…what do they all have in common? They are all cryptocurrencies. You’ve probably heard of Bitcoin. Many people think Bitcoin and cryptocurrency are the same thing, but in fact Bitcoin is just one type of cryptocurrency. Cryptocurrency is a digital payment system that works outside of the banking system. It’s a peer-to-peer payment system that allows anyone anywhere to send and receive payments. Cryptocurrency payments are digital entries on an online database. Cryptocurrency is stored in a digital wallet and when you make a cryptocurrency payment, the transaction is recorded in a public ledger. Bitcoin was introduced in 2009 by an anonymous developer and it has since become the most well-known cryptocurrency in the world. It has inspired the development of other cryptocurrencies, such as the ones named above.
An easy Step by Step Guide how to add a Blog Post to your blog page on your website. It’s really easy once you’ve done it a couple of times. A skill worth acquiring for the success of your business online. Share your knowledge, learn how to blog here & read about much more.
Google’s automated ranking systems are designed to present helpful, reliable information that’s primarily created to benefit people, not to gain search engine rankings, in the top Search results. This page is designed to help creators evaluate if they’re producing such content.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
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