Marketing | Glixie Media Online, & Web Design Agency

Balancing E-commerce (WooCommerce Online Sore) SEO With Social Media Efforts

by admin | Apr 15, 2025 | Blogging, CUSTOMER Journey, Google Ranking, MARKET Research, Online Stores, SEO (Search Engine Optimization), Social Media, WOO-COMMERCE

An eCommerce store needs a formidable online presence—of which a good website and quality products are just the beginning. The real challenge lies in letting probable customers know that your brand exists amidst the digital racket. This is where search engine optimization (SEO) and social media marketing come in.

While SEO lays a foundation for organic traffic through search engines, social media is what fosters brand awareness and allows for engagement or direct interaction with consumers. Both components of an ecommerce strategy are very relevant, but it’s paramount to strike the perfect balance.

This article will take a closer look into the balancing of the two for a better online presence.

Understanding E-commerce SEO

SEO serves as the virtual compass guiding potential customers to your online storefront. It encompasses a set of strategies aimed at improving your website’s visibility and ranking in search engine results pages (SERPs). By optimizing various elements of your site, you can increase the likelihood of appearing prominently when users search for products or services related to your business.

But effective eCommerce SEO isn’t merely about driving traffic; it’s about attracting the right traffic. This involves targeting keywords that align with user intent, ensuring that your website caters to the needs of those actively seeking the products you offer.

It’s always advisable to work with top ecommerce SEO agencies that have an effective approach for eCommerce SEO through on-page and off-page optimization. This can include techniques such as technical SEO, content creation, distribution, and backlink building.

Elements of E-commerce SEO

To achieve success in eCommerce SEO, it’s essential to master a variety of interconnected strategies. These core elements work together to enhance your website’s visibility, usability, and overall appeal to both search engines and potential customers.

Keyword Research

First, any search engine optimization plan starts with keyword research, which determines the exact terms and phrases your target is using to conduct their searches. For eCommerce businesses, it means a high focus on product-based keywords, such as “women’s running shoes,” and long-tail keywords capturing more specific Product intent, like “best lightweight running shoes for women.”

On-Page Optimization

This is about creating compelling product descriptions, keyword-rich titles, and meta tags, and ensuring that product images are properly labeled and optimized. It’s also about well-structured, readable, scannable content, which ensures great user experience—a criterion indirectly boosting SEO rankings.

Technical SEO

While content is king, the technical aspects of your website play a crucial role in SEO. These include optimizing site speed as a slow-loading website can deter users and negatively impact rankings. Additionally, you should ensure mobile friendliness as around 60% of online searches are now conducted on mobile devices. Finally, address any crawl errors or broken links that could hinder search engine bots from indexing your site.

Content Marketing

Beyond product pages, creating informative and engaging content such as blog posts, buying guides, and how-to articles can attract potential customers and establish your brand as an authority in your niche. This can also be optimized for relevant keywords, further expanding your reach in search results.

Link Building

Earning backlinks from reputable websites is a powerful way to signal to search engines that your website is trustworthy and relevant. This can be achieved through guest blogging, creating shareable content, and building relationships with industry influencers. While link building can be a long-term endeavor, it’s an essential component of a comprehensive eCommerce SEO strategy.

Harnessing the Power of Social Media

Social media enhances the way eCommerce businesses connect with their customers, offering a dynamic platform to amplify brand visibility and drive sales. It’s more than just posting pretty pictures; it’s about strategically leveraging various platforms to achieve specific marketing goals.

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Brand Awareness

Establishing a strong brand identity is essential for your business’s digital campaign. Social media platforms provide a visual and interactive space to showcase your brand’s personality, values, and unique selling propositions. Through eye-catching visuals, compelling storytelling, and consistent messaging, you can leave a lasting impression on your target audience.

Community Building

Unlike traditional channels of marketing, social media makes provisions for easier communication. These platforms put brands and consumers in close contact, opening special chances for building a community around your brand.

You can start by engaging active customers, either by responding to comments, having live Q&A sessions, or simply interacting with them to make them feel really attached to the brand on a personal level. Another major payoff of having a strong online community is that it can be an extremely rich source of user-generated content in the form of reviews, testimonials, and more.

Driving Traffic to Product Pages

While social media can be a powerful tool for brand building and engagement, it’s equally important to leverage it to drive traffic to your product pages and ultimately generate sales. Strategic placement of links in your social media posts, as well as shoppable posts on platforms like Instagram and Facebook, can create a seamless path for users to explore and purchase your products.

Social media SEO can be used to create a powerful marketing strategy that boosts traffic and sales. Through this, eCommerce businesses can amplify their reach, engagement, and, ultimately, their conversions. Here’s how:

Promote SEO-Optimized Content

Your nicely written, SEO-optimized blog posts and product descriptions are better than simply holding a place on your website. Social media offers the perfect platform where this content should be shared in front of many.

Sharing links to pages, whether those are of articles, product pages, or landing pages, across multiple social channels can help drive huge traffic to a website. Moreover, social media posts are perfect in arousing interest and enticing your audience to click through to your site.

Market Research and Keyword Insights

Social media isn’t just a broadcasting platform; it’s a goldmine of valuable insights into your target audience. By monitoring conversations, hashtags, and trends related to your industry, you can gain a deeper understanding of your customers’ preferences, pain points, and interests.

These insights can help you identify trending topics and popular keywords, allowing you to tailor your content to align with user intent and drive more targeted traffic to your website.

Several social media platforms now offer features that allow users to directly purchase products without leaving the app. Shoppable posts on Instagram and Facebook, for instance, make it incredibly convenient for users to browse and buy products they discover while strolling through their feeds.

Social media contests and giveaways are proven methods for boosting engagement and attracting new followers. By linking these promotions to specific product pages, you can direct a surge of traffic to your website.

To maximize the social SEO benefits of these campaigns, consider incorporating relevant keywords into the contest rules or descriptions. Moreover, encourage participants to share the contest on their own profiles, thereby extending your reach and potentially earning backlinks to your product pages.

Conclusion

The interplay between SEO and social media in eCommerce can’t be stressed enough. Knowing and putting into practice those strategies discussed in this article will yield full power over both channels in attracting customers for conversion.

As a result, an eCommerce business can execute long-lasting growth and create a firm position within the competitive online marketplace.

Author: DAN16 July 2024

Digital Agency Network is a global network of carefully selected, highly talented, independently operated marketing and advertising agencies. We offer advertising and membership options, bridging digital agencies, SaaS tools, and brands. DAN’s mission is to support member agencies by enhancing their intelligence, expertise, reach, and effectiveness through knowledge sharing and collaboration.

Article Source Credit Link: https://digitalagencynetwork.com/balancing-ecommerce-seo-with-social-media-efforts/

A Guide to Defining, Setting, and Achieving Social Media Goals

by admin | Apr 15, 2025 | Blogging, CUSTOMER Journey, MARKET Research, Social Media

When a client asks, “Why aren’t we gaining more followers?” or “How do our social channels increase our revenue?” it’s a signal to revisit your social media goals.
Goals are no longer vanity targets like hitting 10,000 followers. They’ve become the foundation for meaningful results and client satisfaction. Whether it’s growing brand awareness, increasing website traffic, or boosting conversions, clear, actionable goals make it easier to prove the value of your agency’s work.

Consider this scenario, for example: You’re managing social media for a local retail client. They want more likes on Instagram, but their ultimate priority is driving in-store sales. Without a clear goal, you might focus on creating content that racks up engagement metrics—shares, likes, and comments—but doesn’t motivate customers to visit the store. If your agency has aligned with the right goal (in-store traffic), your team will shift to strategies like promoting time-sensitive offers or showcasing customer testimonials that encourage action. Suddenly, your efforts have measurable value tied to their bottom line.

Setting and achieving social media goals requires defining objectives that align with broader business priorities, breaking goals into achievable steps, and choosing the right metrics to track progress. At the end of the day, it’s all about communication. Clear updates on what’s working, why it matters, and how it impacts the client’s success help build trust and demonstrate your agency’s expertise.

In this guide, we’ll cover how to define specific social media goals, develop strategies to meet them, and report on results in a way clients can easily understand.

Let’s get started!

What Are Social Media Goals?

Social media goals are specific, measurable objectives that align your clients’ business priorities with their social media strategy. These goals provide a clear direction for campaigns, helping you focus on what matters most—driving results that impact the bottom line.

Instead of vague aspirations like “getting more likes” or “posting consistently,” social media goals should be tied to outcomes such as increasing brand awareness, generating leads, driving website traffic, or boosting conversions.

For example, if a client runs an ecommerce business, a social media goal might be: “Drive a 15% increase in website traffic from Instagram over the next three months.” This goal is tied to a real business outcome and gives your team a measurable target to work toward.

Setting these goals also ensures alignment between your agency and your clients. This cannot be understated.

Defining clear objectives from the outset helps set realistic expectations and shows how social media efforts contribute to overall business success. Ultimately, well-defined goals give campaigns purpose, allow for performance tracking, and make it easier to adjust strategies for better results.

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Track your clients’ social media performance with a real-time dashboard that ties metrics directly to their goals. Simplify reporting and prove your value effortlessly.

Why Do Social Media Marketing Goals Matter?

Social media marketing goals matter because they align efforts with measurable outcomes. For social media managers, goals provide a roadmap for campaigns, guiding content creation, ad strategies, and performance tracking. Without defined objectives, you risk spreading your efforts thin and delivering results that lack context or impact.

From the client’s perspective, clear goals ensure their investment ties back to real business priorities. A restaurant owner, for example, doesn’t just want “more engagement” on Facebook. They want that engagement to translate into reservations or event bookings. When goals like “Increase reservations by 20% through Facebook promotions over three months” are established, both your agency and the client know what success looks like and how to measure it.

Goals also help agencies communicate value to clients. By connecting metrics—like reach, click-through rates, or sales conversions—to predefined goals, agencies show exactly how social media impacts their bottom line. This transparency builds trust, positions your agency as a strategic partner, and helps clients understand the return on their investment.

3 Examples of Social Media Goals

Connecting a client’s goals to business outcomes builds trust and demonstrates the true impact of an SMM’s work. Below are three practical examples of common social media goals, along with actionable steps for achieving, tracking, and communicating success.

1. Brand Awareness

Building brand awareness increases your client’s visibility and introduces their business to a larger audience. This is especially important for clients looking to grow their market presence or launch new products. Agencies can amplify a client’s reach by creating engaging content and leveraging paid promotions.

Goal: Increase brand visibility among a target audience.

How to Achieve It: Social media managers can use a combination of engaging organic content and targeted paid ads to expand reach. This includes using video content, branded hashtags, and collaborations with influencers.

How to Track It: Metrics like impressions, reach, follower growth, and branded hashtag performance provide a clear picture of progress. Tools like social media dashboards help consolidate these metrics for easy tracking.

How to Communicate Results: Show clients how increased impressions and reach align with their goal of brand visibility. For example, “Your Instagram ad campaign reached 50,000 unique users this month, increasing your brand exposure by 25% compared to last month.”

2. Organic Website Traffic

Driving organic traffic to a client’s website ensures their audience takes meaningful actions beyond social platforms. Increasing social-driven traffic can directly impact revenue for businesses that rely on blog readership, online sales, or product discovery.

Goal: Drive more visitors to the client’s website through social media.

How to Achieve It: Share blog posts, product pages, or promotions with strong CTAs that direct users to the website. Optimize social media bios with links and use platform-specific tools like Instagram Stories’ link stickers or Facebook posts.

How to Track It: Use UTM parameters and tools like Google Analytics to track social media-driven website traffic. Focus on sessions, bounce rates, and specific traffic sources.

How to Communicate Results: Highlight the increase in traffic and tie it to conversions if possible. For example, “Social media drove 3,500 visitors to your website this month, a 15% increase, with a notable spike from Facebook posts linking to your fall sale.”

3. Generate New Leads

Generating leads helps clients connect with potential customers who are ready to learn more about their offerings. Social media platforms offer great tools for capturing leads, from targeted ads to gated content.

Goal: Capture leads that can be nurtured into customers.

How to Achieve It: Create lead generation campaigns using gated content like eBooks, webinars, or giveaways. To streamline the process, use lead forms on platforms like Facebook and LinkedIn.

How to Track It: Monitor form submissions, sign-ups, and cost-per-lead. Platforms like AgencyAnalytics with CRM integrations help capture and track lead data.

How to Communicate Results: Demonstrate lead volume and value. For example, “Your LinkedIn ad campaign generated 150 leads at a cost of $8 per lead, giving you a solid pool to nurture into potential clients.”

5 Steps To Set Up Social Media Goals

Step 1: Align Goals with Business Objectives

The first step to setting social media goals is ensuring they align with a client’s overall business objectives. Whether the focus is increasing brand awareness, driving website traffic, or generating leads, your social media strategy should support their bigger-picture goals.

If a client’s objective is to grow online sales, a relevant goal could be “Increase website traffic from social media by 20% over three months.”

Step 2: Use the SMART Framework with MASTER Goals

Use the SMART framework—Specific, Measurable, Achievable, Relevant, and Time-bound to ensure your goals are actionable.

For social media managers looking to take it a step further, consider the MASTER method: Measurable, Achievable, Specific, Transforming, Evolving, and Reassessed.

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MASTER goals ensure consistent tracking, evaluation, and optimization. For example, rather than “get more followers,” a MASTER goal would be “Gain 1,000 new Instagram followers in 60 days by running a targeted giveaway campaign.”

Step 3: Identify Key Metrics and KPIs

Once goals are set, determine the metrics and KPIs that will measure success. For example, impressions and reach align with brand awareness, while traffic and conversions measure website performance. To streamline this process, use tools like AgencyAnalytics’ social media report templates to track KPIs in one place.

These templates consolidate key social media metrics, making it easier to monitor progress and confidently report back to clients.

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Step 4: Execute the Plan

With goals and KPIs in place, it’s time to execute. This includes scheduling posts, engaging with the audience, and testing content types to see what resonates best.

Use A/B testing to identify top-performing content, whether it’s videos, carousel posts, or ads. Staying consistent and responsive during this phase ensures strategies remain aligned with client goals.

Step 5: Track, Report, and Optimize

Tracking performance is essential to improving outcomes over time. Use a real-time social media dashboard from AgencyAnalytics to monitor performance across platforms, identify trends, and make data-driven adjustments.

For example, if engagement on Instagram Stories outperforms posts, focus efforts there. Presenting up-to-date insights clearly demonstrates how your agency’s social media efforts are driving progress toward client goals.

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Clients want to know how their social media performance stacks up against their competition. With Agency Analytics’ new Insights feature, compare your client’s social metrics against data from other businesses in the same industry.

Summary & Key Takeaways

Setting clear social media goals and tracking performance doesn’t have to be complicated. Reporting will be a breeze if your agency starts with well-defined objectives from the beginning.

Use tools like AgencyAnalytics as your secret weapon to simplify reporting and deliver impressive results for your clients. With customizable report templates and over 80 marketing platform integrations, your team will skip the hassle of switching between different tools and spreadsheets and be able to focus on optimizing campaigns.

Establishing goals from the beginning ensures that you and your clients are aligned on expectations, making it easier to measure, refine, and overachieve their targets. When your agency consistently delivers on goals, you become the strategic partner your clients can trust.

Here are some key takeaways to remember:

Start with SMART or MASTER goals to create measurable, actionable targets that align with business objectives.
Track key metrics and KPIs using real-time dashboards to measure performance and identify opportunities for optimization.
Leverage customizable reporting tools like Agency Analytics to communicate results clearly and make your agency shine.

Defining goals, tracking progress, and optimizing strategies means that your agency meets client expectations and consistently exceeds them—proving your value every step of the way.

Author: Richelle Peace

20 December 2024

Richelle Peace is a joyful writer with a degree in Journalism. She loves writing web content, blogs, and social media posts. Whatever the topic, she’s fascinated by learning and sharing.

Article Source Credit Link: https://digitalagencynetwork.com/social-media-goals/

Creating helpful, reliable, people-first content

by admin | Oct 25, 2023 | Blogging, COMPUTERS, CUSTOMER Journey, MARKET Research, Online Stores, WordPress, WordPress System Administration

Google’s automated ranking systems are designed to present helpful, reliable information that’s primarily created to benefit people, not to gain search engine rankings, in the top Search results. This page is designed to help creators evaluate if they’re producing such content.

Self-assess your content

Evaluating your own content against these questions can help you gauge if the content you’re making is helpful and reliable. Beyond asking yourself these questions, consider having others you trust but who are unaffiliated with your site provide an honest assessment.

Also consider an audit of the drops you may have experienced. What pages were most impacted and for what types of searches? Look closely at these to understand how they’re assessed against some of the questions outlined here.

Content and quality questions

Does the content provide original information, reporting, research, or analysis?
Does the content provide a substantial, complete, or comprehensive description of the topic?
Does the content provide insightful analysis or interesting information that is beyond the obvious?
If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?
Does the main heading or page title provide a descriptive, helpful summary of the content?
Does the main heading or page title avoid exaggerating or being shocking in nature?
Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book?
Does the content provide substantial value when compared to other pages in search results?
Does the content have any spelling or stylistic issues?
Is the content produced well, or does it appear sloppy or hastily produced?
Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?

Expertise questions

Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
If someone researched the site producing the content, would they come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?
Is this content written or reviewed by an expert or enthusiast who demonstrably knows the topic well?
Does the content have any easily-verified factual errors?

Provide a great page experience

Google’s core ranking systems look to reward content that provides a good page experience. Site owners seeking to be successful with our systems should not focus on only one or two aspects of page experience. Instead, check if you’re providing an overall great page experience across many aspects. For more advice, see our page, Understanding page experience in Google Search results.

Focus on people-first content

People-first content means content that’s created primarily for people, and not to manipulate search engine rankings. How can you evaluate if you’re creating people-first content? Answering yes to the questions below means you’re probably on the right track with a people-first approach:

Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
Does your site have a primary purpose or focus?
After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
Will someone reading your content leave feeling like they’ve had a satisfying experience?

Avoid creating search engine-first content

We recommend that you focus on creating people-first content to be successful with Google Search, rather than search engine-first content made primarily to gain search engine rankings. Answering yes to some or all of the questions below is a warning sign that you should reevaluate how you’re creating content:

Is the content primarily made to attract visits from search engines?
Are you producing lots of content on many different topics in hopes that some of it might perform well in search results?
Are you using extensive automation to produce content on many topics?
Are you mainly summarizing what others have to say without adding much value?
Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?
Does your content leave readers feeling like they need to search again to get better information from other sources?
Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t.)
Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?
Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?
Are you changing the date of pages to make them seem fresh when the content has not substantially changed?
Are you adding a lot of new content or removing a lot of older content primarily because you believe it will help your search rankings overall by somehow making your site seem “fresh?” (No, it won’t)

What about SEO? Isn’t that search engine-first?

There are some things you could do that are specifically meant to help search engines better discover and understand your content. Collectively, this is called “search engine optimization” or SEO, for short. Google’s own SEO guide covers best practices to consider. SEO can be a helpful activity when it is applied to people-first content, rather than search engine-first content.

Get to know E-E-A-T and the quality rater guidelines

Google’s automated systems are designed to use many different factors to rank great content. After identifying relevant content, our systems aim to prioritize those that seem most helpful. To do this, they identify a mix of factors that can help determine which content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T.

Of these aspects, trust is most important. The others contribute to trust, but content doesn’t necessarily have to demonstrate all of them. For example, some content might be helpful based on the experience it demonstrates, while other content might be helpful because of the expertise it shares.

While E-E-A-T itself isn’t a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful. For example, our systems give even more weight to content that aligns with strong E-E-A-T for topics that could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society. We call these “Your Money or Your Life” topics, or YMYL for short.

Search quality raters are people who give us insights on if our algorithms seem to be providing good results, a way to help confirm our changes are working well. In particular, raters are trained to understand if content has strong E-E-A-T. The criteria they use to do this is outlined in our search quality rater guidelines.

Search raters have no control over how pages rank. Rater data is not used directly in our ranking algorithms. Rather, we use them as a restaurant might get feedback cards from diners. The feedback helps us know if our systems seem to be working.

Reading the guidelines may help you self-assess how your content is doing from an E-E-A-T perspective, improvements to consider, and help align it conceptually with the different signals that our automated systems use to rank content.

Ask “Who, How, and Why” about your content

Consider evaluating your content in terms of “Who, How, and Why” as a way to stay on course with what our systems seek to reward.

Who (created the content)

Something that helps people intuitively understand the E-E-A-T of content is when it’s clear who created it. That’s the “Who” to consider. When creating content, here are some who-related questions to ask yourself:

Is it self-evident to your visitors who authored your content?
Do pages carry a byline, where one might be expected?
Do bylines lead to further information about the author or authors involved, giving background about them and the areas they write about?

If you’re clearly indicating who created the content, you’re likely aligned with the concepts of E-E-A-T and on a path to success. We strongly encourage adding accurate authorship information, such as bylines to content where readers might expect it.

How (the content was created)

It’s helpful to readers to know how a piece of content was produced: this is the “How” to consider including in your content.

For example, with product reviews, it can build trust with readers when they understand the number of products that were tested, what the test results were, and how the tests were conducted, all accompanied by evidence of the work involved, such as photographs. It’s advice we share more about in our Write high quality product reviews help page.

Many types of content may have a “How” component to them. That can include automated, AI-generated, and AI-assisted content. Sharing details about the processes involved can help readers and visitors better understand any unique and useful role automation may have served.

If automation is used to substantially generate content, here are some questions to ask yourself:

Is the use of automation, including AI-generation, self-evident to visitors through disclosures or in other ways?
Are you providing background about how automation or AI-generation was used to create content?
Are you explaining why automation or AI was seen as useful to produce content?

Overall, AI or automation disclosures are useful for content where someone might think “How was this created?” Consider adding these when it would be reasonably expected. For more, see our blog post and FAQ: How Google Search views AI-generated content.

Why (was the content created)

“Why” is perhaps the most important question to answer about your content. Why is it being created in the first place?

The “why” should be that you’re creating content primarily to help people, content that is useful to visitors if they come to your site directly. If you’re doing this, you’re aligning with E-E-A-T generally and what our core ranking systems seek to reward.

If the “why” is that you’re primarily making content to attract search engine visits, that’s not aligned with what our systems seek to reward. If you use automation, including AI-generation, to produce content for the primary purpose of manipulating search rankings, that’s a violation of our spam policies.

Info via: https://developers.google.com/search/docs/fundamentals/creating-helpful-content

Online Business Ideas

by admin | Apr 28, 2022 | Blogging, CUSTOMER Journey, EMAIL Marketing and Tools, MARKET Research, Online Stores, WOO-COMMERCE, WordPress

27 Online Business Ideas for Beginners

NICK SCHÄFERHOFF

Editor in Chief Last updated: Dec 20, 202163 Comments

Will 2022 be the year you will finally create a profitable online business?

You’ve thought about it every year. You’ve gone over countless online business ideas in your head and imagined what your life would be like if you could quit your job and generate money on the internet.

You could travel the world with ease, create a comfortable lifestyle for yourself and your family, and achieve financial freedom. You could finally escape the constraints of the 9-5 lifestyle and own your time completely.

But then, what happens? Usually, you spend some time considering the ideas but ultimately resort back to your comfort zone.

The steady income of your secure job, the ease of having somebody else tell you what to do every day (instead of trying to figure it out from scratch), and the consistent schedule.

You tell yourself, “You know what? This year is a little too crazy. I’ll start that online business next year!”

But “next year” never comes.

We’re here to tell you that 2022 is the year you should start your online business. There’s more opportunity than ever, and you should take advantage!

To help you get started, We’re going to lay out 27 online business ideas. Read through them, see which you connect with, and start doing your research. Then get started with one, it’s that simple!

27 “Easy to Start” Online Business Ideas

Here is our list of 27 online business ideas for 2022.

1. Start a Blog and Monetize it

We talk a lot about how to start a blog on this website, and for good reason.

In 2022, it’s easier to start a blog than ever before, and your blog can also be a big potential source of income (if you know how to monetize it).

Keep in mind that you don’t just start a blog and expect the money to roll in. You need to create content consistently, and it also needs to be content that educates, informs, or entertains people. In other words, it needs to capture their interest in some way.

What’s more, you need to sell something through the blog. This can be ad space, products, digital products, sponsored posts, coaching, ebooks, etc.

But if you’re willing to put in the work and you’re in it for the long haul, blogging can be extremely profitable (some bloggers make $50k per month or more).Here are some resourcesto help you get started with your first blog:

2. Get Started With Affiliate Marketing

Affiliate marketing is basically the process of earning a commission by promoting somebody else’s product.

There are two main ways most people do affiliate marketing:

Information products. You promote products like ebooks, membership sites, video series, etc. This type of affiliate marketing can earn you up to 50% or more in commission, has relatively low barriers to entry, and it’s easy to find products to promote.
Amazon partners. Many affiliate marketers have success with Amazon. There are literally millions of products to choose from, and it can be quite profitable. For more information, you can check out the Amazon Associates Program.

Quick side note: Before you start affiliate marketing, it helps to have at least a basic knowledge of SEO and copywriting (more on each of these later).

That being said, you can read a few copywriting books and look through the beginner’s guide to SEO from Moz to help you get started.Further reading:

Affiliate Marketing for Beginners

3. Set Up an E-Commerce Site

One of the best ways to earn online income is by setting up an e-commerce store.

Here’s the plus side: if you try to go the route of affiliate marketing, the best affiliate marketers are focused on 3 main niches; dating, weight loss, and making money online. You would have to compete with the best of the best, and it’s not easy.

With the e-commerce route, in many markets, you’ll be competing against old-school business people who may or may not have any internet marketing experience. Many of them have glitchy, out-of-date websites, which leaves you a lot of room for improvement, and you can capitalize on their shortcomings.

It’s still not easy by any means. It requires hard work, and you need to stand out amongst the hundreds of thousands of e-commerce websites and online stores. But by filling a unique niche and executing the right marketing techniques, you can make your e-commerce store a profitable success.

Here are some tips to help you get started with your e-commerce store:

Find a profitable market. Brainstorm some ideas, do keyword research, and try to get as specific as possible. For example, there is probably a lot of competition for selling surfboards. But if you narrow it down to surfboard racks, you may have a better chance of standing out in the market.
Ask yourself, “Is the product expensive?” There are costs associated with manufacturing, distribution, reselling, etc. If your product isn’t expensive (at least $50 or more), there may be no profit left by the time you sell the product.
Ask yourself, “Is the product in a growth market?” If your market has already passed its peak (i.e., the VCR market) and is on the downslope, you probably don’t want to get involved. Instead, you want to get into an industry that’s on the upswing – that’s where you’ll have the most profit and growth potential.
Consider building a Shopify store. Shopify is a system built for e-commerce. With some basic web knowledge, you can set up a good-looking store very quickly, with a low-cost investment and with no coding needed. Shopify has a 30-day free trial too, so you can get started without spending a dime.

Here are some additional resources for creating a successful online store:

4. Self-Publish a Book on Amazon

Have you ever thought of writing a book, but didn’t know where to get started? All the publishing nonsense, editing, and formatting, marketing, etc.?

With Amazon, you can self-publish a book fairly easily, and really make money from it. There are some simple and inexpensive guides to help you write your book AND have it generate consistent income.

Here’s the secret sauce: If you can launch your book and get a few hundred sales in the first week, Amazon will take over and start promoting it for you. This way you can make some real money from it. It’s actually easier than it sounds, but we’ll get to that in a minute.

Here are a few tips for writing a book:

Validate the book by giving a survey to friends, an email list, and/or survey sites like PickFu. By validating your idea before you write the book, you’ll improve the odds of people willing to buy your book (and you’re not wasting your time by writing it.)
Create an outline and stick to it if possible.
Set aside at least 30 minutes to an hour each day to write.
Format the book according to Amazon’s standards.

Once the book is written and formatted, you can head over to KDP.amazon.com. Log in with your Amazon account, then under “Create a New Title”, select “Kindle eBook.”

Here’s a good strategy for your book’s launch week (to get 100+ sales):

Set the price at 99 cents for the first week.
Run a 99 cent promotion with sites like Buck Books and Robin Reads.
Post a book excerpt on a relevant subreddit and link it to your book page at the end.
Post 1-2 guest posts during the launch week that link back to your book page.
Blast your email list multiple times.
By the end of the week, hopefully, your book has eclipsed the top 5,000 or 10,000 overall paid ranking. From there, raise the price to $2.99, and continue raising the price $1 at a time every few days until it stops selling (then, lower it back by a dollar). This will tell you the optimal price for your book.

(Here’s a case study of a book that used this strategy to launch successfully and consistently bring in $3-$4K a month in profit.)

5. Create a Digital Product or Course

Creating a digital product or course is similar to writing an ebook. You’re monetizing your expertise by teaching it to the others.

That being said, you don’t have the benefit of Amazon promoting your course. You have to do the promoting yourself through your own website, your email lists, and possibly through affiliate partnerships. You also need to create a compelling sales page that will convince visitors to buy from you.

If you don’t already have an audience, it might be better to self-publish on Amazon first. That way, you can validate your course idea, grow your email list (just make sure to have an email opt-in at the front and back of the book), and more or less create a rough draft of the course (since it will probably be similar to the book).Here are some additional resources to help you with an online course creation:

TheRiseToTheTop.com – David Siteman Garland’s website that’s helped thousands of entrepreneurs launch profitable online courses.
Monetize Your Expertise Podcast – Helpful episodes by online course expert Grant Weherley to help you start your fist online course.

6. Become a YouTuber

Videos are becoming more and more popular. From Instagram and Snapchat Stories to Facebook Live video, videos will only continue to grow. If you’ve always loved the thought of being behind the camera, now is the time you can take advantage.

Whether it be starting a vlog and getting ad revenue/selling products to your audience, or building a YouTube channel to drive more traffic to your website – 2022 is a great time to get started.

Not only will making YouTube videos help you tell better stories and provide more valuable content to your audience – it can also help you get profitable speaking opportunities.

The best part is, you don’t even need to go out and buy an expensive new camera – as long as you have a smartphone with a quality camera lens, you can start filming your first video right now!

7. Start App Development

Mobile apps are getting more and more popular by the year. If you have an idea for a cool, useful, and/or fun app for a phone or a tablet, this may be the way to go.

It helps to have some coding knowledge, but it’s not an absolute necessity. There are plenty of software developers looking to collaborate with people on app creation.

Word of caution: the app market is saturated right now, so make sure you validate your app and do your research before investing lots of money in your idea.Here are some resources to help you in the app development process:

How to Build Your First Mobile App by Entrepreneur
How to Find and Hire the Best App Developers by Yalantis

8. Learn Facebook Advertising

Facebook continues to expand and grow. Therefore businesses are spending more on Facebook ads. But here’s the problem: a lot of old school businesses don’t know what they’re doing when it comes to Facebook ads. Even newer companies don’t have the time it takes to learn the ins and outs so that they get the most return on their Facebook ads investment.

Consequently, they’re looking for Facebook ad specialists to step in and do it for them. Luckily, this is something you can learn fairly quickly. Once you do, you can reach out to businesses and offer to help create profitable Facebook ads.Here are some Facebook Ad resources you can learn from:

9. Learn and Master SEO

SEO (Search Engine Optimization) refers to getting a website to rank higher for certain “search terms” in search engines like Google. When a website ranks higher, it gets more relevant traffic and in turn, can make more revenue.

This is another highly valued skill in the internet marketing world. That being said, it can be a bit difficult because Google is always changing its algorithms. With it, some of the rules of search change. You always have to be on the leading edge, learning, and testing new strategies.

If you can master SEO, companies will always be willing to pay you for your help.

10. Become a Copywriter

Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. It can range from anything to sales pages, to email marketing, to even quality blog content.

If you have a natural inclination and passion for writing, copywriting may be your ticket to earning online income.

It’s a great way to achieve freedom in your life. Not only does copywriting allow you to work remotely, but it also allows you to control your schedule. Plus, learning the skill itself will help you in many areas of online business (i.e. building a blog, affiliate marketing, etc. – when you can write in a compelling way, all of these become much easier!)

11. Skype Coaching

Do you have an expertise that you’d like to help people with? Then Skype coaching may be a potential option for you. Basically, you hop on Skype and provide assistance to your coaching clients. This can come in the form of daily, weekly, or monthly calls.

There are Skype coaches for just about everything – life coaches, health coaches, dating coaches, etc.

Note: It’s much easier to market your coaching services when you also have a blog on your coaching topic.

12. Buy and Flip Domains

You’ve probably heard of people who buy and “flip” real estate, right? They buy a house for a relatively good price, fix it up a little bit, and then resell it for a nice profit.

It’s the same idea for buying and flipping domains. Whether it’s your own domain, or whether you’re looking to buy somebody else’s site and flip it, this can be a good source of online income.

You can use resources like Empire Flippers to both buy and sell your domains.

13. Start a Podcast

A podcast can be a great revenue generator.

As you grow your podcast, you can offer paid sponsorships and sell your own products and services. Through the podcast, you’ll be able to earn the trust of your listeners, which makes them that much more likely to buy what you have to offer.

14. Dropshipping

Dropshipping is when you create an online store to sell other people’s products (i.e you don’t do any of the manufacturing or shipping). Then, you get a commission for each sale.

The benefit here is that you don’t have to risk buying up stock in a product and losing money if it doesn’t sell. The entry barrier is lower and you don’t have to invest nearly as much to get started.

If you’d like to learn how to dropship, Drop Ship Lifestyle is one of the best resources to help you get started.

15. Freelance Pay Per Click Consulting

(These are PPC ads)

You ever saw those sponsored ads at the top of your Google search results? That’s Pay Per Click (PPC) advertising in action.

It’s a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Put simply, it’s a way of buying visits on your site.

If you can master this skill, you can offer the service to other businesses.

16. Sell Products on eBay

Sure it’s a bit old school, but people are still making lots of money on eBay. To start selling, you can do something simple like head to a local clothing store and buy some clothing on sale.

Then, you can list it on eBay for a higher price, and if it sells, you can reinvest the profit in more clothing and continue making more profit.

It requires some strategy and planning but is surely a profitable way of online business.

17. Become a Web Developer

A web developer is someone who knows how to build a website from the bottom up. In order to do this, you need to learn coding, which will take time and hard work. But if you’re willing to put in the effort, it can pay quite well.Here are some tips for learning to code and getting started with web development.

18. Invest Your Time in Graphic Design

Ever saw a beautiful sales page or a website design that really jumps out at you? That’s all due to a graphic designer.

Graphic designers are basically visual communicators. They design web pages, sales pages, logos, and really anything else that needs to look sharp.

To be a great graphic designer, you don’t need to be great at drawing, you don’t need a college degree, and you don’t need to buy a fancy expensive computer. But you do need to be a visual thinker, you do need to specialize in something, and you definitely need a portfolio.

19. Build Niche Sites

The idea behind a niche website is to target a specific niche (for example, a specific kind of photography), rank on Google for the keywords related to that niche, and then turn that traffic into earnings through affiliate offers or through selling your own products.

A lot of research goes into this – you should be ready for a bit of workload. If you create a good niche site, it can bring you an extra $500 a month or more.For further reading, check out this post from Sean Ogle:How to Build a Niche Site that Brings in $500 a Month

20. Start a Consulting Business

Do you have tons of knowledge in a specific field? Then you may have what it takes to be a highly paid online consultant.

As a consultant, you simply must apply the knowledge, skills, and experience you have in a specific field to help clients solve a problem or issue they have in that field.For further reading, check out this post from USA Today:How to Become a Highly Paid Consultant

21. Start a Paid Private Facebook Group

A paid private Facebook group provides you with the chance to create a highly engaged community.

It gives you a place to deliver your content, allows your community members to interact with each other, allows you to limit access to qualified members, and also allows you to moderate and control the group.

Note: If you already have a website and an email list, it’s easier to create a paid private Facebook group, but it’s not an absolute necessity.

22. Assist with Lead Generation

Businesses are always on the lookout for ways to create new leads. Leads, after all, are the lifeblood of businesses.

When you assist with lead generation, you basically play the matchmaker. You connect business with the leads for whom they can solve the problems.

23. Instagram Sponsorships

Do you love taking photos and dream of building up a great Instagram following? As you grow your following, more sponsorship opportunities will become available. For example, if your account is focused on fitness, you may be able to sponsor products like protein powder, supplements, etc.

24. Create SaaS (Software as a Service)

Google Apps, Dropbox, Leadpages – these are all SAAS.

SAAS is any kind of online software that you pay to get access to.

For this, you first must brainstorm/find an online service that people are willing to pay for on an ongoing basis. Once you create it, the challenge is to maintain it, which is not an easy task. That being said, it can be quite profitable if you can make it work.

25. Technical Writing

Ever wondered who wrote the instruction manual for that new TV? That’s the job of technical writers.

If you have a love for writing and like the technical side of things, then you may have what it takes to be a technical writer.

Here’s a resource that can help you get started: Starting a Technical Writing Business from Scratch

Here are some sites where you can find work:

26. Resume/Cover Letter Writing

People will always be looking for jobs – they’ll need help with their resumes and cover letters.

That’s where you can come in and help them create a stellar resume to get them hired.

27. Tech Support

With online tech support, you basically offer your skills as a tech whiz. You can work with bigger companies or even one-on-one clients.

Tech support jobs can also regularly be found on Upwork.

How to Start an Online Store

by admin | Apr 21, 2022 | Blogging, CUSTOMER Journey, MARKET Research, Online Stores, WOO-COMMERCE, WordPress

Guide for Creating an Online eCommerce Site

KAROL KROL

Last updated: Dec 20, 20216 Comments

In 2022, starting an online store is easier than ever.

A few decades ago, creating a website wasn’t an easy task, especially for someone who wasn’t tech-savvy and didn’t know how to code. Nowadays, however, anyone with a computer and internet connection can launch an eCommerce business within a matter of minutes, all thanks to modern tools and website builders.

However, you have to decide on a couple of things before setting up your webshop; matters like what you’re going to sell, how to handle shipping and payments, and most importantly what marketing strategies to use.

Follow our step-by-step online store building guide and you learn how to start an eCommerce website quickly from scratch.Table of Contents

Decide what you want to sell
Choose between dropshipping and selling your own products
Pick the exact products to sell
Come up with a business name
Build and set up an online store
Set up payment methods
Market your online store
Conclusion

Ready? Let’s start.

1. Decide What You Want to Sell

The first step that’s an absolute must-do is to pick your niche. As it’s often defined, a niche is a specific piece of a broader market.

Sorry if this sounds a bit too dictionary-like. Let’s break it down into simpler terms. Basically, when picking your niche, you have to decide:

What do you want to sell?
Who are you going to sell it to?
Why would they buy it?

These three questions may seem fairly obvious, but they’re actually far from.

Defining your ideal customer base and figuring out why they would buy from you will make your job much easier later on. The main mistake that people make is going too broadly in the hope that the bigger the potential market is, the more likely they are to get good sales. This is not correct.

If your target customer base is simply “people who breathe” then you’re going to have a hard time positioning your product in the market, promoting it, and explaining what’s so valuable about it.

Overall, focusing on one niche is better than going all over.

It’s best to start in an area that you already have a personal interest in, expert knowledge about, or passion for. It’s really hard to operate in a field that you know nothing about.

So, begin with your interests, navigate from there. Define who your ideal customer is, and what makes them want to buy the products that you want to offer.

A good starting point is to look at what your competition in the niche is doing. See how they position their products, who their customers are. Learn from that and build upon other people’s experiences.

2. Choose Between Dropshipping and Selling Your Own Products

Let’s start from the beginning by explaining two popular eCommerce scenarios:

Scenario no.1 is the traditional way of running an online store. In this model:

(1) you get products from the supplier or create them yourself → (2) you offer those products to customers via your website → (3) the customer buys the product → (4) you send the product to them

Here’s the dropshipping model:

(1) you start by listing the products on your website → (2) the customer buys the product → (3) the supplier sends the product directly to the customer

The main benefit of the dropshipping model is that you don’t have to hold any inventory yourself. This means that there’s no cost involved in making the products or storing them. In fact, everything you sell is pure profit since you only have to pay the supplier after you receive an order from your customer.

In the traditional model, you have to shell out money upfront to either obtain products from the supplier or get them created. You must do that before you can ever start selling them.

On the other hand, dropshipping won’t be for you if the products you want to sell are of your own production or need to be customized/personalized before they can be sold.

Overall, if you can, opt for dropshipping – and especially if it’s your first attempt to start an online store. Dropshipping is a great way to test the waters and validate that the products you want to sell are indeed something that customers will want to buy. Then, later on, you can expand and start offering your own products as well.

3. Choose the Exact Products to Sell

One of the great things about dropshipping is that there’s an abundance of different products to choose from in nearly every niche.

This is excellent news for businesses that are just getting started and don’t want to invest in their own product development. The overall steps are:

Research your niche. Examine what sort of products your competitors are selling, and what their best-selling products are.
Go to content sites on the web to find what type of challenges, products, or things in general your target audience reads about.
Go to niche-related forums and see what your customers talk about.
Search on Google with keywords most relevant to your niche.
Go to Amazon and do similar research. See what products sell well.

With all this research, you can now go to some popular markets and start looking for specific products you can sell.

The biggest market of this kind is AliExpress. It’s a regular eCommerce marketplace by most standards, but it also allows you to establish relationships with merchants and offer their products as a dropshipper. Go there and look for products that are in tune with the research you’ve done, and also seem like something interesting-enough for your customer base to enjoy.

We recommend getting started with between 10-50 products. This will give you more than enough stuff to make your store complete and also not overwhelm you with what’s going on as you work with the store on a daily basis.

When you’re putting together a list of products, keep the following things in mind:

Make sure that the product is available for shipping in locations where your target audience is. Also, the lower the shipping costs, the better.
Check the shipping times and make sure they don’t exceed what you would consider acceptable (we leave deciding what’s acceptable and what isn’t to your judgment).
If possible, avoid brand name products (you don’t want to depend on being able to sell Adidas sneakers, for instance).
It’s a common practice for dropshipping stores to set their margins at around the 50% mark. Meaning, when looking for products to sell, focus on the ones that are half the price compared to what you want to sell them for.

As we mentioned earlier, having a list of 10-50 products is suitable for a start. We’ll use that list later on when importing the products to your actual online store.

4. Come Up With a Business Name and Register a Domain Name

Choosing a domain name for your store is undoubtedly the most fun part of the whole endeavor. People love to name things. Especially businesses.

However. The name you end up with can have a lot of significance for your future success and ability to market the business effectively. Here are the things to keep in mind when brainstorming a business name:

Pick a Name That’s Easy to Pronounce

Imagine yourself talking to someone over the phone and needing to mention the name of your store. Do you have to spell it out for the other person to understand?

If you do, the name is too complex. Go for something simple and easy to pronounce on the first go.

Pick a Name That’s Easy to Memorize

This relates to the previous point, somewhat. Apart from being easy to pronounce, your name also needs to be easy to memorize.

You can achieve this in a couple of ways. Going with a completely made-up word as your name is one solution (think “Google”). Alternatively, you can put together two words that do have real meanings but create something original when put next to each other (think “Face-book”).

Pick a Name That’s Brandable

Your name should be original enough so that people won’t mistake it for any other similar business.

For example, if you want to name your pizzeria “Pizza Den” but there’s another business in town called “Pizza Pan” then it’s not a good name.

Pick a Name That’s Short(ish)

Not longer than a combination of 2-3 words. Any longer and it’s going to be harder to remember and less brandable.

Don’t Use Any Special Characters Or Numbers

Also forget about dots, underscores, dashes, etc.

Pick a Name That is Available as a .com Domain

The .com is the most popular and most important domain name extension of the bunch. If you’re brainstorming a name, don’t go for something that doesn’t have a .com domain available.

You can check if your dream domain name is available on a domain registrar site like Domain.com (but don’t buy it yet).

Further Reading:

How to Register a Domain Name – Learn everything about how to register a domain name.
Best Domain Name Generators – Still stuck with choosing a domain name? Check out this article of the best 15 domain name generators that can help you out.
How to Change a Domain Name – Learn how to change your domain name in WordPress.
How Much Does a Domain Name Cost – Check out all the costs related to a domain name.

5. Start an Online Store Website By Yourself

Finally, it’s time to build an actual online store.

Here’s the best part: you can do it all on your own, there’s no professional help needed, and you don’t have to sacrifice the quality of the final outcome. Your online store is going to be just as functional and just as good-looking as if it was built by a pro.

To make that happen, we’re recommending using WooCommerce.

You can find a step-by-step tutorial for WooCommerce here.

Note: Before you can start building your online store with WooCommerce, you first need to create a website. For this check out our step-by-step tutorial on how to build a website with WordPress.

However, there are alternative ways to set up an online store. You can also use Shopify (or any other eCommerce platforms out there).

6. Set Up Payment Methods

The last piece of the puzzle when attempting to start an online store is accepting payments from customers.

By default, WooCommerce allows you to accept payments via PayPal. You don’t need to do much in order to enable this payment system either. You likely already took care of it during the initial WooCommerce setup.

That said, you can choose a different payment system, or even use a couple of alternative systems at the same time. One of the reasons for this might be that some of your customers will prefer specific payment methods over others. So the more of them you have integrated into your store, the more sales you’ll get.

Two of the most popular additional payment methods for WooCommerce are Stripe and Square. These are particularly good choices if you want to accept credit cards (which you surely do).

Both Stripe and Square are free to get started with. However, like with every payment method, there are additional fees imposed on every transaction made (it’s the same with PayPal), so just be aware of that.

Getting a new payment method installed in your eCommerce store is simple. Those payment systems are all delivered as WordPress plugins, so you can install them the same way you installed WooCommerce.

After that, each payment system comes with its own setup procedure. Most of the time, though, all you have to do is sign up for an account and verify your details.

7. Start Marketing Your Online Store

There are many different things you can do to get the word out about your store, but we’re going to focus on just four here – the four that are the most likely to work in 2022 and going forward.

Influencer Marketing

Influencer marketing is a relatively new way to promote your store. Most of it is done on Instagram.

The way it works is this:

Find people popular in your niche or recognizable for whatever reason.
Reach out to them and ask what their rates are for promoting products like yours. Also, pay attention to the size of their following and ask about the number of engagements they get under similar posts.
Agree on a run of two or three promotional posts, and send them your products.

Paid Ads

Paid ads basically don’t ever fail. If there’s a market for something, and you target that market with ads, you will get some sales.

The most popular platform for advertising your products is Google AdWords. Getting started with them is relatively easy, and Google has its own guides to take you through the initial steps.

Social Media Marketing

While Instagram certainly is the most on-trend social media network of today, this doesn’t mean that it’s the only place where you should promote your store.

Online store ASOS on Instagram

In fact, you should be present in all the places where your customers are likely to hang out. This, in the modern-day, means most of the popular social media networks. Or, at the very minimum, the top ones like Facebook, Twitter, and optionally Pinterest (if your customers use it).

Your approach to all these networks will be similar, but the goals and the way you construct your messages will be different.

The first thing you should do is research what your competition is doing and how they go about promoting their stores. Take note of their strategies and tactics, and see what you can adapt to your situation. Chiefly, pay attention to:

the type of messages they post
the posting frequency
how often they promote their products directly
what’s their general voice and how their messages make you feel

Next, set your own goals as to what you want to achieve through social media.

Most commonly, those goals should be building brand awareness among customers, and only occasionally promoting your products, and trying to generate direct sales. If you push your stuff too much, you’ll alienate people quickly.

The next step is setting a publication calendar in place and preparing some social media posts in advance. You can then publish those posts with the help of tools like Buffer.

Content Marketing and SEO

Nowadays, content marketing and SEO are the most effective methods to promote any website (including eCommerce stores).

The idea behind content marketing is simple: you give people insights on topics related to your business and thus generate interest in what you have to offer.

For example, if your store sells winter socks, then you can offer people advice on things like how to pick ski socks. You can deliver that advice in the form of a simple blog post. As people read your content, they also get introduced to your store and the socks that you have in your catalog.

The same principle can be adapted to any market or niche. Find out what people want to know and then create content that delivers that info to them.

When doing so, optimize your content so that it’s more discoverable via Google. It’s reported that Google is responsible for 94% of total organic traffic on the web.

Here’s more info on how to get more traffic using free strategies.

Conclusion: How to Start an Online Store

Congrats! If you followed through our guide you should now know the basics of how to start an online store.

Easy, right?

Here’s a quick overview of the seven steps of creating an online store:

Decide what you want to sell
Choose between dropshipping and selling your own products
Pick the extra products to sell
Come up with a business name
Build and set up an online store
Set up payment options
Market your online store

If you have any additional comments or questions on how to start an online store, don’t hesitate to leave us a comment below!

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