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Proven Networking Hacks For Entrepreneurs (Revealed)

Proven Networking Hacks For Entrepreneurs (Revealed)

by | Apr 25, 2025 | Blogging, CUSTOMER Journey, MARKET Research

If you are an entrepreneur, it’s a fact that you are constantly on the quest to find new ways to grow your business and make connections that will contribute to the growth of your small business.

Networking is one of the oldest tricks in the book – but if done right, it can take you a long way on your journey to establishing successful business relationships.

“ Successful entrepreneurs know that the lifeblood of their business is found in making the right connections.” Susan Rittscher

I’ve been to a few networking events for entrepreneurs myself, and one thing I have learned is that it takes more than an exchange of business cards to create a relationship that lasts.

I went to an aviation networking event with my significant other earlier this year. At this event, we interacted with roughly 20+ people. Everyone we came across handed us a business card, at the time it seemed like a great idea to put them all in one place to sort through later.  

When we got home we had a pile of business cards that we couldn’t use because we didn’t remember which belonged to who. All they were good for was for giving my boyfriend lessons about different papers and types of lamination. Of course, I’m fascinated by these things I work for an online printing company.

That’s the sad story of networking done wrong. As an entrepreneur, you already have a lot on your plate and you don’t want to waste hours like that.

You don’t want your business card in that pile, or worse, have the pile of cards and not remember which one belongs to the guy who was going to be a great customer or business acquaintance.

In an effort to help avoid such mistakes, I’ve come up with a few tips on networking for entrepreneurs that will help your efforts go a long way.

Selection

You have to go to events where you will meet the people relevant to your business’s growth. If you know the scope of the event you are going to, you can better prepare.

As an entrepreneur, you know that time is money. It is important that when you select the events that you will go to, you are sure they will feed your business and mind. Your social networking efforts should be strategic.

A great platform to help you is a website called Meetup. This will be helpful in giving you an idea of networking events coming up.

Preparation

After you’ve researched the events that you are going to, it’s important to prepare for the event. Not all these events are structured in the same way, so you have to find out what the setup is like beforehand.

Some networking events start with guest speakers. One example of a networking event I’ve been to that is like this: startup grind. If the guest speaker is in the industry you are in, then it’s best to prepare some questions you would like answered.

Then there are events such as venture network pitch night which let you set up a stand to present your product. If you plan ahead you should be able to secure one. Once you’ve secured a stand the next step is getting your marketing collateral ready.

You want to make people come to your stand. You will need collateral such as an X-Banner or Pull-up Banner, business cards and a tablecloth to complete the look of your desk. One hack that always works to attract people to your desk is giving freebies.

Make a lasting impression

Coming to the event itself, you have to remember that you have to leave a lasting impression so you have to be on your A-game.

Remember, even though you are at a business event, part of the reason most people go to these events is to take a break from the everyday long business hours and some people work from home.

They came to both network and socialize so you have to bear that in mind. No one will remember you if you just talk about your business and give them a business card. People remember the guy with the funny stories who lit up the room.

It all starts with being relaxed. We all know that we can’t all be extroverts but it’s something you can fake for a couple of hours. There is alcohol at most of these events (something I like to call liquid courage), so have a glass if it helps you be social – body language speaks volumes.

Tips to help you appear more social:

  • Look the part – How you look speaks volumes, people will gravitate towards you if you look the part. Also, conversations which start with a compliment will boost your confidence.
  • Be approachable – There is a term used for people who don’t look approachable (in non-explicit terms) it’s called ‘I Would Prefer Not to Talk to You’ resting face. 
  • You are there to network so it means that people shouldn’t be afraid to approach you to start a conversation. Don’t stay on your phone and ice everyone out, making connections takes effort.
  • Make eye contact – This shows interest and confidence. The other person has to see that you are engaged.
  • Speak up – Don’t just stand in the circle and laugh make your own jokes as well, add to the conversation.

Listen –  Don’t be the one always dominating the conversation. It’s important that you give others an opportunity to talk as well, it’s very anti-social to not want to listen to what others have to say.

Exchange contact information

Remember the dilemma I told you about earlier? Well, there are ways to do it right. It’s always advisable to have your business cards handy when you go to a networking event.

Make sure that your exchange the business card once you’ve had a meaningful conversation and when accepting one have a system to keep track. Don’t take cards that won’t be of use to you.

Your business card must stand out, you want a well-designed business card that will stand out from the rest. A great addition to the finishing would be soft-touch lamination, people love that.

If you are going to store people’s contact numbers on your phone, one thing that works for me is putting descriptions next to their names. I know it’s a funny thing to do but it works wonders.

Say you met Peter and he was wearing this red tie that you will never forget. Then this is how you would save him on your phone:

Name: Peter Milan (Red tie guy)

Also, put in a company name to remember. Names don’t usually stick the first time, however, if there is something that sticks out about someone add that next to the name. Just don’t tell them you are doing it.

Don’t just take – give as well

You want to offer value to the other person, to ensure that they call you back. Offer something you think they might need back.

Instead of saying something like: “I would like to have dinner with you to talk about you investing in my project …”, go for something like: “I hear you are looking for someone to help with XYZ, I can / I know a guy that can do that. I’ll talk to him about your problem, call me on Monday”. 

These kinds of conversations will increase the likelihood of getting a callback and creating a meaningful relationship.

As my boss always says in business “You give, give, give and then take”

To conclude, the best networking hack for entrepreneurs is unforgettable. As an entrepreneur, you must dedicate time to strategically form meaningful networks. Networking is a skill that can be perfected over time – you just have to know how to do it right.

Source Ref Link: https://printing.printulu.co.za/networking-hacks-for-entrepreneurs/ 

5 Life Changing Marketing Tips for Small Business Owners

5 Life Changing Marketing Tips for Small Business Owners

by | Apr 23, 2025 | Blogging, CUSTOMER Journey, EMAIL Marketing and Tools, Google N.A.P., Google Ranking, MARKET Research, SEO (Search Engine Optimization), Social Media, Web Design & Development

Marketing is probably one of the most important key factors in growing your business. The modern era offers many avenues to explore when it comes to gaining and retaining clients, all whilst promoting your business and service offering.

Social media platforms offer the opportunity to advertise and reach cold audiences, printed collateral allows your target market to get hands-on with your brand, and referrals mean prospective clients hear about you from those they trust. In an omnichannel world, the opportunities and options are limitless when it comes to how creative you can get with marketing your business.

But what happens when you’re new to the marketing game? What are the tried and tested marketing techniques that you can utilize to start getting your name out there? Let’s take a look at the top 5 marketing tips for the small business owner.

Print is not dead

This may seem like an outdated or old-school approach to marketing, however, print is still one of the most effective marketing techniques. People generally like to hold onto your flyers or stickers – especially if these have eye-catching designs. Our eyes are also drawn to posters and signage, and whether we realize it or not, we are unconsciously taking in the information we are presented with – even in passing. This is why it is important to place your posters strategically. Is there a certain venue your target market generally visits? Is there a mall or bar in an area that has a high concentration of your audience? For instance, if you’re targeting mainly high-school graduates or students, it’s a no-brainer to display your marketing collateral on university notice boards or college campuses.

One of the downfalls to print marketing is that it is tough to determine whether the campaign has worked, or if it is driving more sales, or acquiring new customers. One workaround is to have a coupon code, or ‘special deal’ on your flyers or posters. This way you can track the orders coming in, and attribute them to your print campaign.

Printulu founder and CEO, Alexander Knieps, recently chatted to CNBC about starting a printing company in a ‘dying’ industry. Read all about it, here.

Social Media

The advent of social media has opened many doors for marketers. You can use Facebook, Instagram or Twitter to drive traffic to your site, post adverts, promote your products and more. You can even create A B tests that will allow you to determine what messaging your audience engages with the most, allowing you to really refine the messaging that works best.

However, like print campaigns, social media campaigns make it difficult to assess ROI. Coupon codes also work in this instance, but regardless, your social media campaigns shouldn’t focus on sales. These campaigns should serve the purpose of driving web traffic, promoting special offers, and perhaps most importantly, sharing your company’s values and developing a brand voice. More engagement and followers will eventually translate into increased business.

Content Marketing

Content Marketing focuses on providing your audience with informative or entertaining content. This can come in the form of tutorials, videos, gifs, news and updates, infographics, eBooks, illustrations, you name it. The purpose of such marketing is to engage your audience, keep them informed, and offer real value to their lives. By adding value, you are indirectly telling your audience that you genuinely care about them.

Tools like ManyChat allow you to create sequences that your audience can subscribe to, with opt-in responses that allow them to create their own unique journey within your messaging. Tools like Mautic and MailChimp allow you to send bulk emails to subscribers, like newsletters, and other promotional messaging. This keeps your customers engaged and makes them feel like they are getting far more than your product offering, by being in business with you. Knowing what and when to email your clients is absolutely essential.

Blogging

Although blogging can be classified as content marketing, I have opted to keep it separate as blogging requires its own formulated planning and strategy. Most blogs are shameless self-promotion. They appear as informative content, however, the real agenda becomes apparent, as the blog tries to upsell the reader. Instead of trying to land a sale with your blog articles, rather do your best to help your client base. Identify an issue they are struggling with, and offer information that will be useful to them.

This, again, adds value and sends the message to your audience that you genuinely care about them, and their success.

Referrals and Expos

Perhaps the most powerful form of marketing is word of mouth. People are far more likely to engage with a service or buy a product if it was recommended to them by a peer. Once a friend refers your company to someone, that person instinctively associates your business with trust. There is only one way to ensure people talk about your service – be great. Beat your competition in quality, service delivery and offering, and people will talk about you for all the right reasons. They say any publicity is good publicity, but great publicity is best.

Expos are an excellent place to exhibit your products and services, as you will have a dense concentration of prospective clients in one place. Use pull-up banners, signage and business cards to ensure you reach the most people as possible. For more information on what you’ll need for your next expo, click here.

In closing, effective marketing means being aware of all the avenues available to you and utilising them to your advantage.

Source Ref Link: https://printing.printulu.co.za/5-marketing-tips-for-small-business-owners/ 

Balancing E-commerce (WooCommerce Online Sore) SEO With Social Media Efforts

Balancing E-commerce (WooCommerce Online Sore) SEO With Social Media Efforts

by | Apr 15, 2025 | Blogging, CUSTOMER Journey, Google Ranking, MARKET Research, Online Stores, SEO (Search Engine Optimization), Social Media, WOO-COMMERCE

An eCommerce store needs a formidable online presence—of which a good website and quality products are just the beginning. The real challenge lies in letting probable customers know that your brand exists amidst the digital racket. This is where search engine optimization (SEO) and social media marketing come in.

While SEO lays a foundation for organic traffic through search engines, social media is what fosters brand awareness and allows for engagement or direct interaction with consumers. Both components of an ecommerce strategy are very relevant, but it’s paramount to strike the perfect balance.

This article will take a closer look into the balancing of the two for a better online presence. 

Understanding E-commerce SEO

SEO serves as the virtual compass guiding potential customers to your online storefront. It encompasses a set of strategies aimed at improving your website’s visibility and ranking in search engine results pages (SERPs). By optimizing various elements of your site, you can increase the likelihood of appearing prominently when users search for products or services related to your business.

But effective eCommerce SEO isn’t merely about driving traffic; it’s about attracting the right traffic. This involves targeting keywords that align with user intent, ensuring that your website caters to the needs of those actively seeking the products you offer.

It’s always advisable to work with top ecommerce SEO agencies that have an effective approach for eCommerce SEO through on-page and off-page optimization. This can include techniques such as technical SEO, content creation, distribution, and backlink building.

Elements of E-commerce SEO

To achieve success in eCommerce SEO, it’s essential to master a variety of interconnected strategies. These core elements work together to enhance your website’s visibility, usability, and overall appeal to both search engines and potential customers. 

Keyword Research 

First, any search engine optimization plan starts with keyword research, which determines the exact terms and phrases your target is using to conduct their searches. For eCommerce businesses, it means a high focus on product-based keywords, such as “women’s running shoes,” and long-tail keywords capturing more specific Product intent, like “best lightweight running shoes for women.”

On-Page Optimization 

This is about creating compelling product descriptions, keyword-rich titles, and meta tags, and ensuring that product images are properly labeled and optimized. It’s also about well-structured, readable, scannable content, which ensures great user experience—a criterion indirectly boosting SEO rankings. 

Technical SEO 

While content is king, the technical aspects of your website play a crucial role in SEO. These include optimizing site speed as a slow-loading website can deter users and negatively impact rankings. Additionally, you should ensure mobile friendliness as around 60% of online searches are now conducted on mobile devices. Finally, address any crawl errors or broken links that could hinder search engine bots from indexing your site. 

Content Marketing 

Beyond product pages, creating informative and engaging content such as blog posts, buying guides, and how-to articles can attract potential customers and establish your brand as an authority in your niche. This can also be optimized for relevant keywords, further expanding your reach in search results. 

Earning backlinks from reputable websites is a powerful way to signal to search engines that your website is trustworthy and relevant. This can be achieved through guest blogging, creating shareable content, and building relationships with industry influencers. While link building can be a long-term endeavor, it’s an essential component of a comprehensive eCommerce SEO strategy. 

Harnessing the Power of Social Media

Social media enhances the way eCommerce businesses connect with their customers, offering a dynamic platform to amplify brand visibility and drive sales. It’s more than just posting pretty pictures; it’s about strategically leveraging various platforms to achieve specific marketing goals. 

Brand Awareness 

Establishing a strong brand identity is essential for your business’s digital campaign. Social media platforms provide a visual and interactive space to showcase your brand’s personality, values, and unique selling propositions. Through eye-catching visuals, compelling storytelling, and consistent messaging, you can leave a lasting impression on your target audience. 

Community Building 

Unlike traditional channels of marketing, social media makes provisions for easier communication. These platforms put brands and consumers in close contact, opening special chances for building a community around your brand. 

You can start by engaging active customers, either by responding to comments, having live Q&A sessions, or simply interacting with them to make them feel really attached to the brand on a personal level. Another major payoff of having a strong online community is that it can be an extremely rich source of user-generated content in the form of reviews, testimonials, and more. 

Driving Traffic to Product Pages 

While social media can be a powerful tool for brand building and engagement, it’s equally important to leverage it to drive traffic to your product pages and ultimately generate sales. Strategic placement of links in your social media posts, as well as shoppable posts on platforms like Instagram and Facebook, can create a seamless path for users to explore and purchase your products. 

Integrating SEO and Social Media Strategies 

Social media SEO can be used to create a powerful marketing strategy that boosts traffic and sales. Through this, eCommerce businesses can amplify their reach, engagement, and, ultimately, their conversions. Here’s how:

Promote SEO-Optimized Content 

Your nicely written, SEO-optimized blog posts and product descriptions are better than simply holding a place on your website. Social media offers the perfect platform where this content should be shared in front of many. 

Sharing links to pages, whether those are of articles, product pages, or landing pages, across multiple social channels can help drive huge traffic to a website. Moreover, social media posts are perfect in arousing interest and enticing your audience to click through to your site. 

Market Research and Keyword Insights 

Social media isn’t just a broadcasting platform; it’s a goldmine of valuable insights into your target audience. By monitoring conversations, hashtags, and trends related to your industry, you can gain a deeper understanding of your customers’ preferences, pain points, and interests. 

These insights can help you identify trending topics and popular keywords, allowing you to tailor your content to align with user intent and drive more targeted traffic to your website.  

Creating Shoppable Posts on Social Media Platforms 

Several social media platforms now offer features that allow users to directly purchase products without leaving the app. Shoppable posts on Instagram and Facebook, for instance, make it incredibly convenient for users to browse and buy products they discover while strolling through their feeds. 

Running Social Media Contests 

Social media contests and giveaways are proven methods for boosting engagement and attracting new followers. By linking these promotions to specific product pages, you can direct a surge of traffic to your website. 

To maximize the social SEO benefits of these campaigns, consider incorporating relevant keywords into the contest rules or descriptions. Moreover, encourage participants to share the contest on their own profiles, thereby extending your reach and potentially earning backlinks to your product pages.  

Conclusion 

The interplay between SEO and social media in eCommerce can’t be stressed enough. Knowing and putting into practice those strategies discussed in this article will yield full power over both channels in attracting customers for conversion.

As a result, an eCommerce business can execute long-lasting growth and create a firm position within the competitive online marketplace. 

Author: 16 July 2024

Digital Agency Network is a global network of carefully selected, highly talented, independently operated marketing and advertising agencies. We offer advertising and membership options, bridging digital agencies, SaaS tools, and brands. DAN’s mission is to support member agencies by enhancing their intelligence, expertise, reach, and effectiveness through knowledge sharing and collaboration.

Article Source Credit Link: https://digitalagencynetwork.com/balancing-ecommerce-seo-with-social-media-efforts/ 

A Guide to Defining, Setting, and Achieving Social Media Goals

A Guide to Defining, Setting, and Achieving Social Media Goals

by | Apr 15, 2025 | Blogging, CUSTOMER Journey, MARKET Research, Social Media

When a client asks, “Why aren’t we gaining more followers?” or “How do our social channels increase our revenue?” it’s a signal to revisit your social media goals.

Goals are no longer vanity targets like hitting 10,000 followers. They’ve become the foundation for meaningful results and client satisfaction. Whether it’s growing brand awareness, increasing website traffic, or boosting conversions, clear, actionable goals make it easier to prove the value of your agency’s work.

Consider this scenario, for example: You’re managing social media for a local retail client. They want more likes on Instagram, but their ultimate priority is driving in-store sales. Without a clear goal, you might focus on creating content that racks up engagement metrics—shares, likes, and comments—but doesn’t motivate customers to visit the store. If your agency has aligned with the right goal (in-store traffic), your team will shift to strategies like promoting time-sensitive offers or showcasing customer testimonials that encourage action. Suddenly, your efforts have measurable value tied to their bottom line.

Setting and achieving social media goals requires defining objectives that align with broader business priorities, breaking goals into achievable steps, and choosing the right metrics to track progress. At the end of the day, it’s all about communication. Clear updates on what’s working, why it matters, and how it impacts the client’s success help build trust and demonstrate your agency’s expertise.

In this guide, we’ll cover how to define specific social media goals, develop strategies to meet them, and report on results in a way clients can easily understand. 

Let’s get started!

What Are Social Media Goals?

Social media goals are specific, measurable objectives that align your clients’ business priorities with their social media strategy. These goals provide a clear direction for campaigns, helping you focus on what matters most—driving results that impact the bottom line. 

Instead of vague aspirations like “getting more likes” or “posting consistently,” social media goals should be tied to outcomes such as increasing brand awareness, generating leads, driving website traffic, or boosting conversions.

For example, if a client runs an ecommerce business, a social media goal might be: “Drive a 15% increase in website traffic from Instagram over the next three months.” This goal is tied to a real business outcome and gives your team a measurable target to work toward.

Setting these goals also ensures alignment between your agency and your clients. This cannot be understated. 

Defining clear objectives from the outset helps set realistic expectations and shows how social media efforts contribute to overall business success. Ultimately, well-defined goals give campaigns purpose, allow for performance tracking, and make it easier to adjust strategies for better results.

Track your clients’ social media performance with a real-time dashboard that ties metrics directly to their goals. Simplify reporting and prove your value effortlessly.

Why Do Social Media Marketing Goals Matter?

Social media marketing goals matter because they align efforts with measurable outcomes. For social media managers, goals provide a roadmap for campaigns, guiding content creation, ad strategies, and performance tracking. Without defined objectives, you risk spreading your efforts thin and delivering results that lack context or impact.

From the client’s perspective, clear goals ensure their investment ties back to real business priorities. A restaurant owner, for example, doesn’t just want “more engagement” on Facebook. They want that engagement to translate into reservations or event bookings. When goals like “Increase reservations by 20% through Facebook promotions over three months” are established, both your agency and the client know what success looks like and how to measure it.

Goals also help agencies communicate value to clients. By connecting metrics—like reach, click-through rates, or sales conversions—to predefined goals, agencies show exactly how social media impacts their bottom line. This transparency builds trust, positions your agency as a strategic partner, and helps clients understand the return on their investment.

3 Examples of Social Media Goals

Connecting a client’s goals to business outcomes builds trust and demonstrates the true impact of an SMM’s work. Below are three practical examples of common social media goals, along with actionable steps for achieving, tracking, and communicating success. 

1. Brand Awareness

Building brand awareness increases your client’s visibility and introduces their business to a larger audience. This is especially important for clients looking to grow their market presence or launch new products. Agencies can amplify a client’s reach by creating engaging content and leveraging paid promotions.

Goal: Increase brand visibility among a target audience.

How to Achieve It: Social media managers can use a combination of engaging organic content and targeted paid ads to expand reach. This includes using video content, branded hashtags, and collaborations with influencers.

How to Track It: Metrics like impressions, reach, follower growth, and branded hashtag performance provide a clear picture of progress. Tools like social media dashboards help consolidate these metrics for easy tracking.

How to Communicate Results: Show clients how increased impressions and reach align with their goal of brand visibility. For example, “Your Instagram ad campaign reached 50,000 unique users this month, increasing your brand exposure by 25% compared to last month.”

2. Organic Website Traffic

Driving organic traffic to a client’s website ensures their audience takes meaningful actions beyond social platforms. Increasing social-driven traffic can directly impact revenue for businesses that rely on blog readership, online sales, or product discovery. 

Goal: Drive more visitors to the client’s website through social media.

How to Achieve It: Share blog posts, product pages, or promotions with strong CTAs that direct users to the website. Optimize social media bios with links and use platform-specific tools like Instagram Stories’ link stickers or Facebook posts.

How to Track It: Use UTM parameters and tools like Google Analytics to track social media-driven website traffic. Focus on sessions, bounce rates, and specific traffic sources.

How to Communicate Results: Highlight the increase in traffic and tie it to conversions if possible. For example, “Social media drove 3,500 visitors to your website this month, a 15% increase, with a notable spike from Facebook posts linking to your fall sale.”

3. Generate New Leads 

Generating leads helps clients connect with potential customers who are ready to learn more about their offerings. Social media platforms offer great tools for capturing leads, from targeted ads to gated content. 

Goal: Capture leads that can be nurtured into customers.

How to Achieve It: Create lead generation campaigns using gated content like eBooks, webinars, or giveaways. To streamline the process, use lead forms on platforms like Facebook and LinkedIn.

How to Track It: Monitor form submissions, sign-ups, and cost-per-lead. Platforms like AgencyAnalytics with CRM integrations help capture and track lead data.

How to Communicate Results: Demonstrate lead volume and value. For example, “Your LinkedIn ad campaign generated 150 leads at a cost of $8 per lead, giving you a solid pool to nurture into potential clients.”

5 Steps To Set Up Social Media Goals

Step 1: Align Goals with Business Objectives

The first step to setting social media goals is ensuring they align with a client’s overall business objectives. Whether the focus is increasing brand awareness, driving website traffic, or generating leads, your social media strategy should support their bigger-picture goals. 

If a client’s objective is to grow online sales, a relevant goal could be “Increase website traffic from social media by 20% over three months.”

Step 2: Use the SMART Framework with MASTER Goals

Use the SMART framework—Specific, Measurable, Achievable, Relevant, and Time-bound to ensure your goals are actionable. 

For social media managers looking to take it a step further, consider the MASTER method: Measurable, Achievable, Specific, Transforming, Evolving, and Reassessed. 

MASTER goals ensure consistent tracking, evaluation, and optimization. For example, rather than “get more followers,” a MASTER goal would be “Gain 1,000 new Instagram followers in 60 days by running a targeted giveaway campaign.”

Step 3: Identify Key Metrics and KPIs

Once goals are set, determine the metrics and KPIs that will measure success. For example, impressions and reach align with brand awareness, while traffic and conversions measure website performance. To streamline this process, use tools like AgencyAnalytics’ social media report templates to track KPIs in one place. 

These templates consolidate key social media metrics, making it easier to monitor progress and confidently report back to clients.

Step 4: Execute the Plan

With goals and KPIs in place, it’s time to execute. This includes scheduling posts, engaging with the audience, and testing content types to see what resonates best. 

Use A/B testing to identify top-performing content, whether it’s videos, carousel posts, or ads. Staying consistent and responsive during this phase ensures strategies remain aligned with client goals.

Step 5: Track, Report, and Optimize

Tracking performance is essential to improving outcomes over time. Use a real-time social media dashboard from AgencyAnalytics to monitor performance across platforms, identify trends, and make data-driven adjustments. 

For example, if engagement on Instagram Stories outperforms posts, focus efforts there. Presenting up-to-date insights clearly demonstrates how your agency’s social media efforts are driving progress toward client goals.

Clients want to know how their social media performance stacks up against their competition. With Agency Analytics’ new Insights feature, compare your client’s social metrics against data from other businesses in the same industry.

Summary & Key Takeaways

Setting clear social media goals and tracking performance doesn’t have to be complicated. Reporting will be a breeze if your agency starts with well-defined objectives from the beginning. 

Use tools like AgencyAnalytics as your secret weapon to simplify reporting and deliver impressive results for your clients. With customizable report templates and over 80 marketing platform integrations, your team will skip the hassle of switching between different tools and spreadsheets and be able to focus on optimizing campaigns.

Establishing goals from the beginning ensures that you and your clients are aligned on expectations, making it easier to measure, refine, and overachieve their targets. When your agency consistently delivers on goals, you become the strategic partner your clients can trust.

Here are some key takeaways to remember:

  • Start with SMART or MASTER goals to create measurable, actionable targets that align with business objectives.
  • Track key metrics and KPIs using real-time dashboards to measure performance and identify opportunities for optimization.
  • Leverage customizable reporting tools like Agency Analytics to communicate results clearly and make your agency shine.

Defining goals, tracking progress, and optimizing strategies means that your agency meets client expectations and consistently exceeds them—proving your value every step of the way.

Author: 
20 December 2024

Richelle Peace is a joyful writer with a degree in Journalism. She loves writing web content, blogs, and social media posts. Whatever the topic, she’s fascinated by learning and sharing.

Article Source Credit Link: https://digitalagencynetwork.com/social-media-goals/ 

Transform Your Wedding Planning with a Wed-Site and Evite to your guests for your BIG DAY!

Transform Your Wedding Planning with a Wed-Site and Evite to your guests for your BIG DAY!

by | Aug 14, 2024 | Blogging, CUSTOMER Journey, Web Design & Development, WEBSITES, Wedding Websites, WordPress

Your very own

Wedding Wed-site

Let’s Plan Your Big Day, Stress Free!
View Wedding Packages

So Much to Think About. So Little Time.
That’s Where I come In!

WEDDING INVITATION E-VITE
The planning gets a lot more organized by doing an automated E-vite, the new type of wedding invitations!

Couples spend many hours and thousands of rands on arranging their wedding.
This includes hiring a wedding planner, venue costs, organizing the party, choosing songs, finding a photographer, making and sending invites and so on.

It costs a lot and takes up an exorbitant amount of time.
However, technology has finally caught up with the wedding industry to make things easier.

Wedding websites or “wedsites” are web pages that become a bride and groom’s best friend in helping the process of planning their wedding day.

I Gotcha Covered!

Hi!

A wedding website is a hub for information and you can include as much detail as you wish.

Your website can be used to tell your special story.

It can also relay important details and updates.

Collate RSVP’s, incorporate a gift registry, wedding song ideas and photographs from the big day.

It's Never Too Early To Start!

3 + 4 =

You can tell your story and personalize it:

A wedding website is an opportunity for you to tell your story. You can tell the touching story of how you met your significant other. Or how the proposal happened, and how you are getting ready to tie the knot. You can include a beautiful interactive story which shares your love through pictures and slideshows. This will allow you to celebrate your love and create a buzz. You also have the opportunity to completely personalize your website as you can choose from a range of wedding themes to find the one that suits your style as a couple and sets the tone for your wedding.

Important details and updates:

A wedding website is made to make your life easier. You can post all of the important information for your wedding day in one online, easy to find place. No more fielding last minute calls from guests who have misplaced their invitations. All of the key information such as date, venue, dress-code, and reception details as well as additional helpful hints. For example accommodation in the nearby vicinity can be placed in one central easy to find page. You can even add a personal touch by making it interactive with maps to the venue and nearby hotels.

Last minute changes:

A wedding website is made to make your life easier. You can post all of the important information for your wedding day in one online, easy to find place. No more fielding last minute calls from guests who have misplaced their invitations. All of the key information such as date, venue, dress-code, and reception details as well as additional helpful hints. For example accommodation in the nearby vicinity can be placed in one central easy to find page. You can even add a personal touch by making it interactive with maps to the venue and nearby hotels.

Wedding Invitations & RSVP:

With a website, you can manage your wedding invitations, guest information, and RSVPs in a single space.
The world is moving online and so should your wedding. You can send your beautifully designed custom e-invites to your guests and incorporate a page for them to RSVP. Your guest can respond with their plus one information and dietary requirements giving you all the information you need for catering and planning in one place. Now you can simply send this information to the venue, plan your seating chart online, and inform the caterer accurately of special requirements. Further, this feature actually saves you money as printing and mailing costs become a thing of the past and you do your bit to save paper. It also prevents pesky incidents of invites getting “lost” in the mail.

Gift Registry:

No one likes getting useless gifts or three of the same Carrol Boyes serving spoons. The solution to this is not revolutionary as it is common for the happy couple to get a gift registry for their wedding. A wedding website, however makes this even simpler for you and your guests. Your “wedsite” will allow you to have links to the various stores or online stores where you have created a gift registry. This makes it child’s play for your guests to find the correct shade of blue you wanted for your lampshades. or even shop for your gift online saving them time and preventing you from receiving an unwanted gift.

Save You Time and Money:

By getting a website made you won’t be spending money on designing, printing and mailing invites out to your wedding guests. If you opt for a wedding planner, you will need less time with them as you can sort out many things independently. You can also save a lot of time (and stress) on being able to communicate with the entire list of guests via one central platform rather than having to get in contact with each guest independently and still making them feel special.

Eco-Friendly:

By getting a website made you won’t be spending money on designing, printing and mailing invites out to your wedding guests. If you opt for a wedding planner, you will need less time with them as you can sort out many things independently. You can also save a lot of time (and stress) on being able to communicate with the entire list of guests via one central platform rather than having to get in contact with each guest independently and still making them feel special.

So, let’s get to your options;

Wedding Packages

Peace of Mind (One pager)

This option is short and sweet and super user friendly. It consists of only one page scrolling down to different sections.
Client to supply high resolution photos, wedding details and text. Available via Nerette Botha.

starting at

R 1650

Add To Cart

Every Step of the Way (Up to four individual pages)

Here we have a bit mor functionality and options available.
This design includes up to four individual pages filled with all the info you may want to add. The estimate price for this is always between R 2999 to R 3500. Price varies on add-ons selected.

starting at

R 2999

Add To Cart

We make sure to add on the responsive view to ensure that your website is flexible enough to work across all the latest mobile platforms.

You can also personalize your domain and add an additional R140/month payable to Intellihost if you register with Glixie Media, a proud Wolfpack Partner.

Add To Cart

Save The Date / Digital Invite is a MUST HAVE in this setup.  A design will cost you R650 and we can send it out via email to click through to your new “wedsite”.

Add To Cart

Keep your site live forever with photo uploads after the wedding, or anniversary blogs. Get your guests to subscribe to your own yearly newsletter with vacation or any updates.

Recent Weddings

View Website

I DO!

It’s Going to be Perfect!

Let’s Plan Your Big Day!

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Who Owns My Website? Ownership and Terminology

Who Owns My Website? Ownership and Terminology

by | Oct 27, 2023 | Blogging, CUSTOMER Journey, Cybercrime, MARKET Research, Online Stores, Web Design & Development, WEBSITES, WordPress, WordPress System Administration

“I want to own my website” Sooner or later, every web design company needs to address this request. Simple as it sounds, it really is complicated. A website is built with many assembled parts and you may be surprised to learn who legally owns each part.

The following website terminology is a guide of what you really own and what you’re really just leasing.

Web Server – You Don’t Typically Own This

The computer running the Web Server Platform that hosts your website.

  • For most, hosting services opens a new window. The data center owns your web server and leases it to you or your web vendor.
  • Obviously, you will own your website server if you purchase one, but this is usually cost prohibitive to maintain.

Web Server Platform – You Don’t Own This

This is the system software running on the server. Common examples include LAMP (Linux Apache MySql PHP), Windows IIS + ASP.NET, and Microsoft SQL Server.

  • You will never own this.

Content Management System (CMS) – You Don’t Own This

A Web Application that is used to manage the administration of content for your website. Examples include WordPress, Drupal, and Shopify.

  • You only own your CMS if you author your own source code and wrote it yourself. This is common to all software. Unless you’re a software company, you don’t own any software on any computer.
  • The CMS (and all software) is owned by the respective creators and licensed to you.
  • Custom programming written on top of a Website Platform might be something you can own. This gets complicated with Open-Source platforms due to the GNU General Public License.

Database Software – You Don’t Own This

Common examples include MySql, Oracle, Microsoft SQL Server, Microsoft Access.

  • You will never own the actual database.
  • You own your website data and content stored in the database if you author it.

Source Code (other custom programming) – You Don’t Typically Own This

The programmed code created in the language of the Web Server Platform that contains the logic and connectors to other software running on the server. Source code may also communicate with outside integrated system servers. The source code will generate the HTML/CSS/Javascript for the browser to render to your screen.

  • You will own your website source code if you or your employee authors it.
  • Otherwise, it is owned by the creator and licensed to you.
  • “Work for hire” could be specified in the agreement to ensure you own the website source code upon completion and final payment of the project. This gets complicated with proprietary and Open-Source platforms due to Intellectual Property and the GNU General Public License.
  • “Control” of the source code is usually the critical concern with contracting custom development and is usually amenable by using an open-source platform.

HTML/CSS/Javascript – You Should Own This

HTML and CSS are the building blocks of almost all websites. It is a language that browsers understand. The Javascript is programming that may alter the HTML and CSS as one interacts with the website.

  • The website creator should provide an agreement giving HTML/CSS/Javascript ownership to you upon completion and final payment of the project.
  • Otherwise, unless you or your employees authored it, it is owned by the website creator and licensed to you.

Visual Design – You Should Own This

The combination of layout and presentable graphical assets like colors, photography and typography to create the user interface, images and videos, and readable content of the website. The HTML/CSS/Javascript will contain the information to display these assets so the browser can render the website on your screen.

  • The website creator should provide an agreement giving website visual design ownership to you upon completion and final payment of the project.
  • Otherwise, unless you or your employee created the designs, it is owned by the creator and licensed to you.

Text Content – You Own This

The formatted, readable, search engine indexable, copy and pastable website text that is rendered in the browser.

  • You will own your website text content if you or your employee authors the content.
  • Otherwise, the creator of the website is the legal “author” of the website text content.
  • The website creator should provide an agreement giving website content ownership to you upon completion and final payment of the project.

Photography – You Own This… If You Took The Pictures

The entire or part of a digitized photograph used on a website as either part of the logo, user interface, slideshow, gallery, video or other visual design asset.

  • You will own your website photography if you or your employee captures the photographs
  • Otherwise, you are only given a license to others’ photography. Keep a record of that license.

Browser – You Don’t Own This

A browser is the computer software we use to look at websites. Examples are Internet Explorer, Safari, Chrome, Firefox and Opera. A browser will display the rendered website which includes the HTML/CSS/Javascript and all visual design assets.

  • You will never own this.

Domain Name – You Don’t Own This Either. Surprised?

The Domain Name appears in the address bar of the browser. It is the humanly memorable, identifiable part of the website URL that is indexed by search engines, displayed in most marketing, and remembered as part of the brand.

  • You do not actually own a domain name even though you are a registered domain owner.
  • You have a contract with the domain registrar giving you “ownership” of the domain much like a contract with a telephone company for a phone number.
  • From Wikipedia: “…domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use.”

The Legal Reality of Owning a Website

  • You will never legally own the domain name, web server platform, CMS, web platform, database software, or language used to build your website.
  • You will usually never own the web server that hosts your website.
  • You are be granted a license to use the Intellectual Property of the website creator and/or the web platform used to build it.
  • Only if you program the website yourself or have a “work for hire” agreement, you will own the website source code.
  • If you author your own content, design the interface, take your own photographs, and create your own graphics, you will own all of the website “visual design” and content.

Own Your Website “Finished Assembled Work”

The website terminology that matters most is the “finished assembled work.” I define this as the HTML/CSS/Javascript, visual design, and the text content that is rendered by the Browser. The entirety of finished assembled work can be saved and stored by you, and can be rebuilt with any website platform. Look for contractual terms defining “finished assembled work” and stating you own the website “finished assembled work” upon completion and final payment of the project.

Article via: Barrett Lombardo, Co-Founder / Chief Operating Officer of Orbit Media Studios

Barrett Lombardo is the Co-Founder and COO at Orbit Media Studios. Barrett has been developing websites since 1995.

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