Website Audit Checklist – Service offered by Glixie Media for Optimization of existing sites

Site audit checklist

Based on the provided search results, here is a comprehensive site audit checklist:

Domain Factors

1. Domain Name: Verify the domain name and its registration details.
2. Domain Age: Check the domain age and its impact on SEO.
3. Domain History: Review the domain’s history, including any previous owners or notable changes.
4. Other Domain Factors: Evaluate other domain-related factors, such as domain extensions, subdomains, and parked domains.

Page-Level Factors

1. E-A-T: Assess the expertise, authoritativeness, and trustworthiness of the content creators.
2. Headlines: Review headlines for relevance, accuracy, and optimization.
3. Keyword Cannibalization: Identify and address potential keyword cannibalization issues.
4. User Engagement: Evaluate user engagement metrics, such as bounce rates and time on page.
5. Content Length: Assess the optimal content length for each page.

Content Factors

1. Schema Markup: Verify the presence and accuracy of schema markup.
2. Site Architecture: Review the site’s architecture and navigation.
3. Organic Click-Through Rate (CTR): Evaluate the CTR for each page.
4. Content Organization: Assess the organization and hierarchy of content.

Technical SEO Factors

1. Crawlability: Verify that the website is crawlable by search engines.
2. Indexing: Check the website’s indexing status and identify any issues.
3. Robots.txt: Review and optimize the robots.txt file.
4. Sitemaps: Verify the presence and accuracy of sitemaps.
5. Image Optimization: Evaluate image optimization, including file names, alt tags, and compression.
6. Website Updates: Monitor ongoing website changes and identify potential issues.

Link Profile Audit

1. Link Acquisition: Evaluate the quality and relevance of incoming links.
2. Link Disavowal: Identify and disavow toxic or spammy links.
3. Link Building: Assess the website’s link building strategy and opportunities.

On-Site Technical SEO Factors

1. Page Speed: Evaluate page speed and optimize for faster loading times.
2. Mobile-Friendliness: Verify mobile-friendliness and ensure a responsive design.
3. SSL Encryption: Check the presence and configuration of SSL encryption.

Additional Tips

1. Regular Website Audits: Schedule regular website audits to identify and address issues proactively.
2. Professional SEO Tools: Utilize professional SEO tools, such as Ahrefs or Semrush, to streamline the audit process.

By following this comprehensive site audit checklist, you’ll be able to identify and address various technical, content, and link-related issues, ultimately improving your website’s SEO and search engine rankings.

EXPLANATION OF TERMS USED AS IN VIDEO ABOVE;

My Site Audit Checklist explaining the following steps I will analyze this service is requested.

Robots.txt Explanation:
A search engine bot views the Robot.txt file before crawling a site. It gives directives on how to crawl (or not crawl) the website. For one, it contains instructions about folders or pages to omit and other critical instructions. As a good practice, it should also link to the XML sitemap so the bot can find a list of the most important URLs.

XML sitemap Explanation:
Live list of all the pages on the sites; best practice for Google to maintain a record of pages on the site.

HTTPS Explanation:
For “secure” sites, Google Chrome shows if a site is “secure” or “https” with green lettering a lock image in the address bar.

Mobile Friendly Explanation:
More than 50% of searches come from mobile and Google takes how the website looks on mobile into consideration.

Page Speed Explanation:
Google has found searchers prefer fast websites. Page speed improvements can lead directly to improved visibility on Google.

SEO Tag Health Check Explanation:
A series of “tags” should appear in the section of the website so that Google can properly “index” the website. These include: title, description, canonical, robots.

Crawling Explanation:
Google crawls the web with bots, executing links. It’s important to code the site in a way to make the content accessible. Overuse of JavaScript, broke links, or requiring user action to reveal content are some of the ways that disrupt crawling.

Rendering Explanation:
How Google displays the content on the site.

Indexing Explanation:
Once Google crawls and discovers pages it stores them in its index.

On-Page Optimization Explanation:
The extent that the site utilizes keywords in key on-page areas, like meta and header tags, and content. Keyword research is a prerequisite to this step so you know what you’re targeting.

Relevance Explanation:
Supporting content on category pages help searchers learn more about the product and help choose the best available product for their needs. Consider the user experience of the person coming in from the targeted keywords.

Schema.org Explanation:
Code that gives semantic meaning to the content, e.g. a telephone number, or a “product.” In certain instances Google uses this code to enrich a search listing with Star ratings, event info, etc.

Faceted Navigation Explanation:
For catalog sites, how filter/sort functions are presented.

Accessibility Explanation:
Alt images, text not images, progressive enhancement principles.

Authority Content Explanation:
Content that helps build authority on the topic. Targeted “how to” “best” or “tips” content. Attract searchers during all phases of the “customer journey.”
For catalog sites, how filter/sort functions are presented.

Accessibility Explanation:
Alt images, text not images, progressive enhancement principles.

Authority Content Explanation:
Content that helps build authority on the topic. Targeted “how to” “best” or “tips” content. Attract searchers during all phases of the “customer journey.”